• SUB CATEGORY :
    ONLINE FILM: CORPORATE IMAGE & CORPORATE SOCIAL RESPONSIBILITY
  • COMPANY ENTERING :
    AND FRIENDS STUDIO CO.,LTD., BANGKOK
  • TITLE :
    THE SMELL OF SECOND CHANCE FOR CHANN BY NABHA BRAND
  • BRAND :
    NABHA FOUNDATION UNDER HRH PRINCESS BAJRAKITIYABHA NARENDIRADEBYAVATI
  • ADVERTISER :
    NABHA FOUNDATION UNDER HRH PRINCESS BAJRAKITIYABHA NARENDIRADEBYAVATI
  • AGENCY :
    AND FRIENDS STUDIO CO.,LTD., BANGKOK
  • CHIEF EXECUTIVE OFFICER :
    CHALIT MANUYAKORN
  • CHIEF CREATIVE OFFICER :
    CHALIT MANUYAKORN
  • EXECUTIVE CREATIVE DIRECTOR :
    CHALIT MANUYAKORN
  • CREATIVE DIRECTOR :
    CHALIT MANUYAKORN/PAKKANAT TANPRAYOON
  • ART DIRECTOR :
    CHAYANUN PEERATAVEEBOON
  • COPYWRITER :
    VATCHARAPON CHANWANICHPAN
  • ACCOUNT DIRECTOR :
    PIMOLRAT PAKCHONTANON
  • PROJECT MANAGER :
    PIMOLRAT PAKCHONTANON
  • FILM PRODUCTION COMPANY :
    HOUSETON FILM, BANGKOK
  • DIRECTOR :
    BAZ POONPIRIYA
  • DIRECTOR OF PHOTOGRAPHY :
    PHAKLAO JIRAUNGKOONKUN/BOONYANUCH KRAITHONG
  • EXECUTIVE PRODUCER :
    AMORN NILTHEP
  • FILM PRODUCER :
    WARUNTHORN CHARHJITKUSOL
  • EDITOR :
    KANTAPON DUANGDEE
  • COLORIST :
    PHIRADON WITCHARONASORN
  • FLAME ARTIST :
    BAITONG MONSEU
  • SOUND PRODUCTION COMPANY :
    MELLOW TUNES, BANGKOK
  • SOUND ENGINEER :
    ARTIT VONGMETTA
  • ENGLISH SYNOPSIS :
    In Thailand, after being released from prison, many people can't find a proper job because of misperceptions towards them, they have no choice but to find money through criminal acts again. Then they are sent back into prisons; the vicious loop repeats.
    We need to provide jobs for them. introducing, "The 2econd chance collection", the spa products that were inspired by the smell of freedom when they were being released from prison.
    With these products, we can create hundreds of jobs, recruiting people right at the exit gate of prisons.
  • ENGLISH CONTEXT EXPLANATION :
    The brief is to help find a solution for most people who have completed their sentence in prison, coming out to society and then still being badged as prisoned people. It's almost impossible to find jobs rather than illegal ones. That's why the rate of people who come out and go back into prisons is alarmingly high; around 50%. How can we help?
    We created a product inspired by the feeling of being released, the 2econd chance collection, which provides hundreds of jobs for them.
    To promote the product, we created this film, telling a story about their job interviews.
  • URL :
    https://www.facebook.com/ChannByNabha/posts/pfbid0VvQiqbpk9fdo3XoGnofnHovtsnwdruEgrjEooJzp7pc5k8VAR9kk7UdNS9bMX6PEl