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SUB CATEGORY :
WEB SERIES
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COMPANY ENTERING :
FINCH, SYDNEY
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TITLE :
I'M DYING INSIDE
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BRAND :
MODIBODI
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ADVERTISER :
MODIBODI
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AGENCY :
HOWATSON + COMPANY, SYDNEY
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CHIEF EXECUTIVE OFFICER :
CHRIS HOWATSON
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MANAGING PARTNER :
KRISTIE THISTLEWAITE
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EXECUTIVE CREATIVE DIRECTOR :
GAVIN CHIMES
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CREATIVE DIRECTOR :
JARED WICKER/SCOTT ZULIANI
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ART DIRECTOR :
ELLY PIPICIELLO
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COPYWRITER :
KATY HULTON
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HEAD OF PRODUCTION :
HOLLY ALEXANDER
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FILM PRODUCTION COMPANY :
FINCH, SYDNEY
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MANAGING DIRECTOR :
COREY ESSE
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DIRECTOR :
ARUNDATI THANDUR
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DIRECTOR OF PHOTOGRAPHY :
TOM BLACK
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EXECUTIVE PRODUCER :
LOREN BRADLEY
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FILM PRODUCER :
AMY DYMOND
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PRODUCTION DESIGNER :
ALICE LANAGAN
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STYLIST :
LYNN MATHUTHU
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POST-PRODUCTION COMPANY :
HOWATSON + COMPANY, SYDNEY
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EDITOR :
KING YONG
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SOUND PRODUCTION COMPANY :
MOSAIC MUSIC AND SOUND, SYDNEY
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SOUND EXECUTIVE PRODUCER :
BILL DOIG
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MUSIC COMPOSER :
ADAM MOSES
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ENGLISH SYNOPSIS :
The ‘I’m Dying Inside’ 5 part TikTok series, explores a range of modern period experiences with honesty and humour. Following four housemates as they navigate the trials and tribulations of young adult life on your period, from period sex to endometriosis flare-ups, to being bloated when you’re trying to rock corporate chic attire.
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ENGLISH CONTEXT EXPLANATION :
The 5 x 2-minute comedy series I’m Dying Inside was created for TikTok by a primarily Gen Z cast and crew. Sharp writing, diverse casting, and original music hooked anti-advertising Gen Z viewers within the first 3 seconds, with shots designed to capture the production value of television in a 9:16 aspect ratio. 30 minutes of content, including BTS and TikTok trend footage, encouraged viewers to engage with the show. The series has reached +12 million TikTok views, increased brand engagement by 91.4%, improved website traffic by 44%, and driven a 75% growth in sales.
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URL :
