SUB CATEGORY :

AMBIENT: SMALL SCALE

COMPANY ENTERING :

VML OGILVY JAPAN, TOKYO

TITLE :

MILK MANGA

BRAND :

SEKI MILK

ADVERTISER :

SEKI MILK

AGENCY :

VML OGILVY JAPAN, TOKYO

CHIEF CREATIVE OFFICER :

DOUG SCHIFF

EXECUTIVE CREATIVE DIRECTOR :

FUMITAKA TAKANO

ART DIRECTOR :

TOMOHIKO SETOYAMA/WATARU SAITO

COPYWRITER :

HIROHISA FUJIWARA

CREATIVE VIDEO DIRECTOR :

MORRIS KU

CREATIVE SERVICE MANAGER :

CHIHARU OZAKI

PHOTOGRAPHER :

YASUYUKI AKIBA

VIDEOGRAPHER :

MASANORI TOBA

ILLUSTRATOR :

AMI KANZE (FREELANCE)

ACCOUNT DIRECTOR :

HIROKI HIBI

ACCOUNT MANAGER :

MIKA ISHII

PR DIRECTOR :

SHIMA HAYASHI

MEDIA AGENCY :

VML OGILVY JAPAN, TOKYO

FILM PRODUCTION COMPANY :

TCJ CO., LTD., TOKYO

PRODUCTION PRODUCER :

YOJI IKESHITA

PRINT PRODUCTION COMPANY :

NIPPON IDT CO., LTD., TOKYO

PRINT DIRECTOR :

MASAYUKI MATSUBARA

ENGLISH CONTEXT EXPLANATION :

Sekimilk is a local brand in gifu prefecture in central japan. As it produces milk in the same area where it's distributed, the company takes great care to ensure quality in its products. And it also has great concern about the community and the health of the kids in that area. Therefore, as they came to understand that the younger kids weren't getting all the nutrition they needed, they looked for a solution that would help. Milk manga became that solution—a true win-win which brought as much happiness to the kids, and it did good nutrition.