SUB CATEGORY :

BOOKS & PUBLICATIONS

COMPANY ENTERING :

ASIATIC MARKETING COMMUNICATIONS LIMITED, DHAKA

TITLE :

THE UNWRITTEN STORIES

BRAND :

BIDYANONDO FOUNDATION

ADVERTISER :

BIDYANONDO FOUNDATION

AGENCY :

ASIATIC MARKETING COMMUNICATIONS LIMITED, DHAKA

CHAIRMAN :

ASADUZZAMAN NOOR

MANAGING DIRECTOR :

FERDOUS HASAN NEVILLE

EXECUTIVE CREATIVE DIRECTOR :

MOHAMMAD AKRUM HOSSAIN

CREATIVE DIRECTOR :

MD. ABDULLAH AL RANA/ASM TANVIR HASSAN

ART DIRECTOR :

MD. AZIZUL HAQUE

COPYWRITER :

KAZI NAIM UDDIN/FARZANA YESMIN MUKTA/
TASNUVA BAHAR CHOWDHURY/ZAYED BIN MUBIN

DIRECTOR & CREATIVE OPERATIONS :

KASHFIA NAHREEN

ACCOUNT DIRECTOR :

MEAH MOHAMMAD RIFAT HASAN

ACCOUNT EXECUTIVE :

FARAH ASGHAR/ADNAN AFTAB

BUSINESS STRATEGY DIRECTOR :

MANAS PAUL

PR DIRECTOR :

ZAIDUL ALAM

MEDIA AGENCY :

ASIATIC MARKETING COMMUNICATIONS LIMITED, DHAKA

ENGLISH CONTEXT EXPLANATION :

24% of Bangladesh’s population can’t read or write. Yet, many of them are storytellers. Since they express themselves orally, their stories spread by word of mouth. Not only do they lack a platform to express themselves, their stories are often stolen by educated authors.
They end up receiving no credit or remuneration.
The Unwritten Story is a platform to turn people who can't read or write into published authors.
The book was also launched during Ekushey Boi Mela, the largest book fair in the country. Ekushey Boi Mela celebrates the International Mother Language Day which originated from Bangladesh and holds a special place in the hearts of Bengalis. The book fair attracts readers from all across the globe. 90% of new books are generally distributed from this fair.