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  • SUB CATEGORY :
    ILLUSTRATION
  • COMPANY ENTERING :
    HEAVEN&HELL, SHANGHAI
  • TITLE :
    BIGGER STAGE
  • BRAND :
    KUAISHOU
  • ADVERTISER :
    KUAISHOU
  • AGENCY :
    HEAVEN&HELL SHANGHAI, SHANGHAI
  • CHIEF CREATIVE OFFICER :
    DANNY LI/MIYA CHEN
  • CREATIVE DIRECTOR :
    SIHAN JIN/KAMA YU/XUEKE PEI
  • SENIOR ART DIRECTOR :
    DANNY LI/HAOQI HE/HELIOS WU
  • ART DIRECTOR :
    XINYI WU/EDEN WANG
  • COPY DIRECTOR :
    WENHUI HE/XIA SUN/DI HUANG
  • SENIOR ACCOUNT EXECUTIVE :
    FAN ZHANG
  • 3D PRODUCTION COMPANY :
    ILLUSION CGI STUDIO
  • PHOTOGRAPHER :
    ILLUSION CGI STUDIO
  • ILLUSTRATOR :
    ILLUSION CGI STUDIO
  • ENGLISH CONTEXT EXPLANATION :
    In china, a large number of inheritors of intangible cultural heritage
    are disappearing.
    In kuaishou app, one intangible cultural heritage video is born every three seconds, and more than 15 million intangible cultural heritage creators are active in the kuaishou community. We select 3 famous inheritors who have grown from unknown to hundreds of thousands of followers by signing up for the kuaishou. Then create three different performance stages from the interface they use when they are live.
    We liken their fans to the audience in the auditorium, integrate the environment they live in into the stage, and present the highlights of their performances to the audience perfectly. We hope to inspire those inheritors who are still struggling to find a stage and audience for their performances to sign up for kuaishou and gain the attention of more people to regain their confidence and enthusiasm for
    non-genetic heritage.