SUB CATEGORY :

PACKAGING DESIGN: CONSUMER PRODUCTS

COMPANY ENTERING :

MATERIAL, TOKYO

TITLE :

AIZOME WASTECARE™ INDUSTRIAL WASTE —
CERTIFIED AS SKINCARE.

BRAND :

AIZOME

ADVERTISER :

AIZOME

AGENCY :

SERVICEPLAN GERMANY, MUNICH/
SERVICEPLAN KOREA, SEOUL

CHIEF CREATIVE OFFICER :

ALEX SCHILL (SERVICEPLAN GROUP)

EXECUTIVE CREATIVE DIRECTOR :

LORENZ LANGGARTNER (SERVICEPLAN GERMANY)/
FRANZ RÖPPISCHER (SERVICEPLAN GERMANY)

CREATIVE DIRECTOR :

NAHO KOSUKEGAWA (HAKUHODO)

ART DIRECTOR :

CAMILLE NIZET (SERVICEPLAN GERMANY)/
TANVI PHALAK (SERVICEPLAN GERMANY)/
ROHIL BOROLE (SERVICEPLAN GERMANY)/
KAI WEST SCHLOSSER (SERVICEPLAN GERMANY)/
MIRJAM STRZATA (SERVICEPLAN GERMANY)/
HAN GAO (WORKBYWORKS STUDIO)

COPYWRITER :

SHRUTHI SUBRAMANIAN (SERVICEPLAN GERMANY)/
TARO TANIWAKI (HAKUHODO)/
SANDRA VALENCIA (FREELANCE)

AGENCY PRODUCER :

ROBERT KAMINSKI (SERVICEPLAN GERMANY)

MOTION DESIGNER :

MARGARITA NIKOLAJEVA (SERVICEPLAN GERMANY)/
MICHAŁ KUŚMIERZ (SERVICEPLAN GERMANY)/
GERGELY KOZMA (SERVICEPLAN GERMANY)/
DENNIS FRITZ (SERVICEPLAN GERMANY)

MEDIA AGENCY :

MEDIAPLUS GERMANY

GLOBAL CREATIVE LEAD :

MAX SCHÖNGEN

MEDIA MANAGER :

MAXIMILIAN ZORG

DIRECTOR CREATIVE MEDIA :

SABRINA DUCHOW

CREATIVE MEDIA MANAGER :

DANIELA IBLER

PR AGENCY :

MATERIAL INC., TOKYO

PR DIRECTOR :

AYAME MICHIGU

PR MANAGER :

EIRI ARIYAMA/YUKIKO NISHINO

MEDIA PLANNER :

JUN TAJIMA

PROMOTER :

RENA KAGAYA

FILM PRODUCTION COMPANY :

OFF STUDIOS

DIRECTOR OF PHOTOGRAPHY :

JASPER TECHEL (FREELANCE)/TOM KUBIK (FREELANCE)

PHOTOGRAPHER :

EWELINA BIALOSZEWSKA

FILM PRODUCER :

KEVIN RIEDL (OFF STUDIOS)

SET DESIGNER :

MARIUS VISEAN (OFF STUDIOS)

SET BUILDER :

STEFAN MÜNICH (FORM-HAMBURG)

LIGHTING :

OLAF PIAYDA (FREELANCE)

GRADING :

YASH SONI (FREELANCE)

STYLIST :

LARA PACKHEISER (ARTISTSPOOL)

HAIR & MAKE-UP :

MARCO HUELSEBUS (ARTISTSPOOL)/MAJA ILIC (FREELANCE)

POST PRODUCER :

YAMEN EMAD (FREELANCE)

SPECIAL EFFECTS COMPANY :

EFFECTIV TEAM SFX SPEZIALEFFEKTE

SPECIAL EFFECTS EXECUTIVE PRODUCER :

PHILIPP GIRARDET

SPECIAL EFFECTS OPERATOR :

INGO BAUER/STEFFEN GILL

SOUND PRODUCTION COMPANY :

JÜRGEN BRANZ/MASSIVEVOICES

OWNER :

HEIKE HESSE/CLAUDIA HESSE/MASSIVEVOICES

PRINT PRODUCTION COMPANY :

DRUCKEREI VOGEL

MANAGING DIRECTOR :

RALF VOGL 

BACKGROUND OVERVIEW :

1500+ harmful chemicals are used in textile production.
Japanese startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles that are not only less harmful, but even come with health benefits. But how can a small startup stand out among all the sustainability claims?
WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. The wastewater is certified according to dermatological standards. Bottled and packaged like a high-end
beauty product, it was sent to key opinion leaders in textile, fashion,
and healthcare to form partnerships.
The unboxing experience tells the story of AIZOME. The package is made from recycled cardboard, layered for stability and with a compact form factor, which eliminates the need for further shipping materials. Inspired by biochemical formula structure, the dot-and-line design system illustrates Japanese characters like 藍 (indigo), 流 (flow),
and 拾 (cherish). The editorial folder is split into three sections marked by the intensifying of color from unbleached white to blue — just like AIZOME’s dyeing method. Each sheet uses data to illustrate
plant-based dyeing and its reinvention. The custom Ultra One typeface combines ultrasonic waves with traditional Mincho typeface,
reflecting tradition and science.