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SUB CATEGORY :
SOCIAL FILM
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COMPANY ENTERING :
WOLF BKK, BANGKOK
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TITLE :
THE AIR DRUMMER
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BRAND :
ROBINSON DEPARTMENT STORE
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ADVERTISER :
ROBINSON PUBLIC COMPANY LIMITED
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AGENCY :
WOLF BKK, BANGKOK
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MANAGING DIRECTOR :
PHANNIKA VONGSAYAN
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CHIEF CREATIVE OFFICER :
TORSAK CHUENPRAPAR
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DEPUTY EXECUTIVE CREATIVE DIRECTOR :
NOPHARIT DUSADEEDUMKOENG
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CREATIVE GROUP HEAD :
WOOTTIPONG LAMANGTHONG/ANIN SRIURAIRATANA
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ART DIRECTOR :
KANYAPORN LONGPRASERT/SMITA TRONGLAKKANA/
TORSAK CHUENPRAPAR
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COPYWRITER :
YARINDA KETJUMPOL/NOPHARIT DUSADEEDUMKOENG
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AGENCY PRODUCER :
CHANAPAT SRABUA
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BUSINESS DIRECTOR :
CHONLATID SAENGHIRAN
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MARKETING COMMUNICATION DIRECTOR :
THOSAPORN KAEWNURACHADASORN
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MARKETING COMMUNICATION MANAGER :
BENCHAWAN NGAMJIRADAWONG
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FILM PRODUCTION COMPANY :
HAPPY ENDING FILM, BANGKOK
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DIRECTOR :
NAWAPOL THAMRONGRATTANARIT
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ENGLISH CONTEXT EXPLANATION :
To expand the campaign to the target audiences effectively, we did not use infamous actors but we used influencers. First influencer is Nong Omelet. She is the drummer who won 'The SuperJeew Contest and has been famous in Social Media since 9 years old. The second influencer is Uncle Chad who plays Cameo in this film. In his life, he is ‘Chad Bodyslam’, the most famous No.1 Drummer in a Thai Rock Band. Not only our actors are influencers but our director, Nawapol Thamrongrattanarit, is also one of them. Nawapol is the notable director who has the most number of followers in Thailand which is 420,000 followers.
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