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SUB CATEGORY :
SOCIAL FILM SERIES
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COMPANY ENTERING :
FINCH, SYDNEY
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TITLE :
I'M DYING INSIDE
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BRAND :
MODIBODI
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ADVERTISER :
MODIBODI
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AGENCY :
HOWATSON + COMPANY, SYDNEY
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CHIEF EXECUTIVE OFFICER :
CHRIS HOWATSON
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MANAGING PARTNER :
KRISTIE THISTLEWAITE
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EXECUTIVE CREATIVE DIRECTOR :
GAVIN CHIMES
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CREATIVE DIRECTOR :
JARED WICKER/SCOTT ZULIANI
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ART DIRECTOR :
ELLY PIPICIELLO
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COPYWRITER :
KATY HULTON
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HEAD OF PRODUCTION :
HOLLY ALEXANDER
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FILM PRODUCTION COMPANY :
FINCH, SYDNEY
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MANAGING DIRECTOR :
COREY ESSE
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DIRECTOR :
ARUNDATI THANDUR
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DIRECTOR OF PHOTOGRAPHY :
TOM BLACK
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EXECUTIVE PRODUCER :
LOREN BRADLEY
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FILM PRODUCER :
AMY DYMOND
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PRODUCTION DESIGNER :
ALICE LANAGAN
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STYLIST :
LYNN MATHUTHU
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POST-PRODUCTION COMPANY :
HOWATSON + COMPANY, SYDNEY
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EDITOR :
KING YONG
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SOUND PRODUCTION COMPANY :
MOSAIC MUSIC AND SOUND, SYDNEY
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SOUND EXECUTIVE PRODUCER :
BILL DOIG
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MUSIC COMPOSER :
ADAM MOSES
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ENGLISH CONTEXT EXPLANATION :
The 5 x 2-minute comedy series I’m Dying Inside was created for TikTok by a primarily Gen Z cast and crew. Sharp writing, diverse casting, and original music hooked anti-advertising Gen Z viewers within the first 3 seconds, with shots designed to capture the production value of television in a 9:16 aspect ratio. 30 minutes of content, including BTS and TikTok trend footage, encouraged viewers to engage with the show. The series has reached +12 million TikTok views, increased brand engagement by 91.4%, improved website traffic by 44%, and driven a 75% growth in sales.
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