• SUB CATEGORY :
    SOCIAL PURPOSE
  • COMPANY ENTERING :
    DDB MUDRA GROUP, MUMBAI
  • TITLE :
    WORDS OF PRIDE
  • BRAND :
    DISNEY STAR
  • ADVERTISER :
    STAR INDIA PRIVATE LIMITED
  • AGENCY :
    DDB MUDRA GROUP, MUMBAI
  • PRESIDENT :
    VANAJA PILLAI
  • GROUP CHIEF DIGITAL OFFICER :
    PREETHAM VENKKY
  • CHIEF EXECUTIVE OFFICER :
    ADITYA KANTHY
  • CHIEF CREATIVE OFFICER :
    RAHUL MATHEW
  • EXECUTIVE CREATIVE DIRECTOR :
    DEBASHISH GHOSH/VISHNU SRIVASTAV
  • CREATIVE DIRECTOR :
    SNEHA IYER/SHYAM NAIR/SHRUTI PARULEKAR
  • CREATIVE HEAD :
    ISHAN MEHTA/DIYA SARKER
  • ART DIRECTOR :
    SURAJ KOLHAPURE/SHRADDHA PATIL/ANKITA MORE/
    MOHIT PATIL/GAURANGI GOKHALE/ASHITA VORA/SHIVANI BORSE/
    SUNNY JHA/SHIVANI BANSAL
  • COPYWRITER :
    SRISHTI SINGH/PAVITHRA NAIR
  • SENIOR CREATIVE PARTNER :
    RESHMI GHOSH
  • CREATIVE PARTNER :
    SANSKAR HASSANANDADAN
  • ASSOCIATE CREATIVE PARTNER :
    RAHUL MOKHASI
  • AGENCY PRODUCER :
    JAY GAIKWAD/ YASH RAJWANI
  • TECHNICAL DIRECTOR :
    MANOJ JAGANNATH/SN KARTHIK/SHIVANANDADN LAXMANAN/HEMANTH KN/VIJAY KHAMITKAR/
    AARON KHARE/HITESH INDAP/SUNIT MANCHANDA/
    TARUN BISWAS/THEJUS KV
  • CONSULTANT :
    PRIYA NATHAN
  • ANIMATOR SPECIAL EFFECTS :
    AMOL LAD
  • :
  • CLIENT SERVICE DIRECTOR :
    SHIKHA DAVESSAR/GAURAV MAGOTRA/KEN SEKHAR
  • ACCOUNT DIRECTOR :
    APEKSHA PANDEY/CHRISTOPHER MERGO/NUSSARAT IBRAHIM
  • ACCOUNT MANAGER :
    VINIT WALA/INAS SHAIKH/YASH JESHWANI/AKASH TIWARI
  • STRATEGIC PLANNING MANAGER :
    RACHITA GOEL/ABHISHEK SHASTRI
  • NATIONAL STRATEGY HEAD :
    MEHAK JAINI
  • LINGUISTS AUTHORS :
    THE GAYSI FAMILY
  • FILM PRODUCTION COMPANY :
    STAR HOPPER, MUMBAI
  • DIRECTOR :
    VARSHA PANIKAR
  • EXECUTIVE PRODUCER :
    ASAWARI JAGUSHTE
  • ENGLISH CONTEXT EXPLANATION :
    In India only 10% of the population speaks English. The rest of the country who rely on the 700 spoken languages and 22 official languages - most only know derogatory words for the community in their native tongue.
    People’s native-language is what makes them feel closer to their identity, family and the society.
    Hence only language had the power to shape the world.
    For a brand that enjoys the position of being the nation’s storyteller, this was our effort to ignite change by spearheading a new dialogue on the values associated with LGBTQIA+ communication.
    Because while the world was evolving, it was time our words did too.
    We created Words of Pride - a website glossary of 246+ respectful words for the community in 7 regional languages was launched on September 6, 2023, the 5th anniversary of the repeal of Section 377, which decriminalised same-sex relations between consenting adults.
  • URL :
    https://wordsofpride.disneystar.com/en