Most vehicles on Indian roads run on Exide. In a way, bringing together one of the world biggest nations and its many territories, cultures and geographies by moving millions of vehicles on its roads, streets, lanes and by-lanes. To create this beautiful amalgamation, we handpicked over 50 indigenous folk arts styles native to this country’s diverse regions, as our canvas. And on that canvas, we brought alive the various journeys, big and small undertaken by these vehicles, every day, driven by Exide. Setting each of the hundreds of frame in motion to indigenous folk beats, and culminating in fascinating fusion of batteries.
A piece of art where culture unites with craft to celebrate the world’s biggest diversity, and show how a nation that moves forward, moves on Exide.