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  • SUB CATEGORY :
    OVERALL FUNCTIONAL DESIGN
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    PROJECT HUMANITY
  • BRAND :
    WITH ALS
  • ADVERTISER :
    WITH ALS
  • AGENCY :
    DENTSU INC., TOKYO
  • CHAIRMAN :
    TIM ANDREE
  • CHIEF EXECUTIVE OFFICER :
    HIROSHI IGARASHI
  • CHIEF CREATIVE OFFICER :
    YASUHARU SASAKI
  • EXECUTIVE CREATIVE DIRECTOR :
    NAOKI TANAKA
  • ART DIRECTOR :
    YUSUKE KOYANAGI
  • COPYWRITER :
    TINA TODA
  • AGENCY PRODUCER :
    KOHEI AI/MIYUKI FUJISHIMA/HIRONOBU SATO/
    HUMIHITO ANZAI/YURI TAKAHASHI/WAKAYU SATO/
    NOZOMI KOSEKI
  • CREATIVE TECHNOLOGIST :
    YUMA SHINGAI/SHINTARO MURAKAMI/KAZUYA KISHIMOTO/
    KEITA KUKI/KEN HAGA/KOU MIKUNI/ATSUSHI FUKUDA/
    KAI YOKOYAMA/YUSAKU WAKAZONO
  • DESIGNER :
    TAKUMI SAITO
  • ACCOUNT DIRECTOR :
    NAOKI TANAKA
  • ACCOUNT MANAGER :
    KEISHU JOI
  • PR AGENCY :
    DENTSU AUSTRIA GMBH, VIENNA/PUTZ & STINGL EVENT,
    PUBLIC RELATIONS & WERBUNG GMBH, MOEDLING/
    PLATINUM INC., TOKYO/DENTSU CREATIVE, LONDON
  • PR DIRECTOR :
    PETRA HOFSTÄTTER/HANA MORIWAKI/ANTONIA COLLINS
  • PR MANAGER :
    YVONNE ZVARA
  • PR PLANNER :
    NINA GREIMEL/SHIORI KAKUMOTO/SHOGO INAMOTO
  • SOCIAL MEDIA MANAGER :
    KATIE MCNAUGHTON
  • FILM PRODUCTION COMPANY :
    DENTSU CREATIVE CUBE INC., TOKYO/MOMONGA, BERLIN
  • DIRECTOR :
    RYO KOSHIMIZU
  • CAMERAMAN :
    FERDINAND KOESTLER
  • FILM PRODUCER :
    SHINYA INAGAWA/KIYOSHI RUNZE
  • POST-PRODUCTION COMPANY :
    DENTSU CREATIVE CUBE INC., TOKYO
  • TECHNOLOGY COMPANY :
    NTT, TOKYO
  • SENIOR RESEARCH ENGINEER, SUPERVISOR :
    MARIKO NAKAMURA
  • SENIOR RESEARCH ENGINEER :
    RYOSUKE AOKI
  • RESEARCHER :
    MASATO SHINDO
  • TECHNICAL PRODUCTION COMPANY :
    BASSDRUM INC., TOKYO
  • TECHNICAL DIRECTOR :
    YUTO KUMON/SHUNKI HASEGAWA/KEN MURAYAMA/
    YOTA ODAKA/KAZUNARI TAKASHIMA/MAO KOMATSU
  • SPECIAL EFFECTS COMPANY :
    WOW INC., TOKYO
  • CG DIRECTOR :
    HIROSHI TAKAGISHI
  • CG DESIGNER :
    TAKUMA SASAKI/TAKAFUMI MATSUNAGA
  • SPECIAL EFFECTS PRODUCER :
    YASUAKI MATSUI/MASAHITO KODAMA
  • SOUND PRODUCTION COMPANY :
    INVISI LTD., TOKYO/Y’S CONNECTION INC., TOKYO
  • SOUND DESIGNER :
    NOZOM YONEDA
  • SOUND ENGINEER :
    TSUYOSHI OTABE
  • TECHNICAL SOUND DESIGNER :
    TAITO OTANI
  • SOUND PRODUCER :
    KENJIRO MATSUO
  • MUSIC DIRECTOR :
    YOICHIRO HATAKEYAMA
  • MUSIC PRODUCER :
    HIROYUKI NASU
  • PRINT PRODUCTION COMPANY :
    WOO INC., TOKYO
  • DESIGNER :
    JIRO WATANABE
  • ENGLISH CONTEXT EXPLANATION :
    ALS is an incurable disease in which motor neurons that move the body age, and the whole body gradually becomes immobile. No effective treatment has yet been established, and the average life expectancy after the onset of the disease is said to be 3 to 5 years. However, consciousness, the five senses, and intelligence remain healthy. One of their greatest wishes is to regain the physicality they had before the onset of ALS. This project aims to fulfill thier wishes by utilizing technologies to create a new tool to help people with als to communicate with others by physical expressions and achive the future where they will not have to give up their physicality anymore to increase their wellbeing.
  • URL :
    https://project-humanity.live/