The next generation of young people with down syndrome are spending increasingly more time online. However the digital world is not inclusive. With the rise of virtual influencers, pixel-perfect faces and bodies have become the norm. Since virtual influencers are man-made, much of what society considers to be flaws are removed. These "ideal" virtual humans reinforce unrealistic beauty standards, and lead to the reduced visibility of disabilities in the digital realm.
Down syndrome international wanted to change the digital landscape and make it inclusive for the next generation. At the time, there were over 200 virtual influencers on instagram. Only 2 were body positive, and none had a disability.
The solution was kami - the world's first virtual influencer with down syndrome. Kami was designed to authentically represent the down syndrome community in the virtual world, reflecting the typical characteristics and behaviours of young women with the condition.