SUB CATEGORY :

SCRIPT

COMPANY ENTERING :

ARCADE FILM FACTORY, MANILA

TITLE :

MOTHER

BRAND :

TNT TELCO

ADVERTISER :

TNT TELCO

AGENCY :

GIGIL, MANILA

MANAGING DIRECTOR :

JAKE YRASTORZA

CHIEF CREATIVE OFFICER :

BADONG ABESAMIS/HERBERT HERNANDEZ

CREATIVE DIRECTOR :

DIONIE TANADA

ART DIRECTOR :

SEPH ASENTISTA/ERIN ALTARES

COPYWRITER :

MOND ANGAT/CES ALEGRE

EXECUTIVE PRODUCER :

PAULA COLLADO

AGENCY PRODUCER :

SASA ABELLA

ACCOUNT DIRECTOR :

ABI REYES/INNA TUPAZ

ACCOUNT EXECUTIVE :

KITKAT GALVEZ

STRATEGIC PLANNER :

NANAIS HERNANDEZ/FRITZ DALAWAMPU

PR DIRECTOR :

GRACE LEYCO

MEDIA PLANNER :

MARGIE HUSMALAGA

MEDIA AGENCY :

GIGIL MEDIA, MANILA

MEDIA PLANNING DIRECTOR :

MARGIE HUSMALAGA

FILM PRODUCTION COMPANY :

ARCADE FILM FACTORY, MANILA

MANAGING DIRECTOR :

JEORGE AGCAOILI

DIRECTOR :

MARIUS TALAMPAS

DIRECTOR OF PHOTOGRAPHY :

DIX BUHAY

ASSISTANT DIRECTOR :

SUNNY DUMAYAS

EXECUTIVE PRODUCER :

PAULA COLLADO

FILM PRODUCER :

SASA ABELLA

PRODUCTION MANAGER :

TIN AGUILAR

PRODUCTION DESIGNER :

ANA LOU SANCHEZ

ONLINE EDITOR :

NEIL MENDOZA

OFFLINE EDITOR :

ALVIN CHAN

GRADING :

TIMMY TORES

STAFF :

KAT Q/MEI PONDARE/DARYL CACA/PEEWEE LANGUIDO

ENGLISH SYNOPSIS :

One stormy night, a father and son hear knocking on the door. The person asking to enter claims to be the mother, but the father is sure it's a scammer.
In this film, we dramatize one pain point of not registering your SIM--you will lose your number and be forced to get a new one (which your family won't recognize).

ENGLISH SCRIPT :

SON: Yes?
MOM: It's me, your mom. I'm 09854980233 now!
SON: She said she's 09854980233?
DAD: Hi, who is it?
MOM: 09102915695! It's me, honey! I'm 09854980233 now!
DAD: Scammer! Find somebody else to trick!
MOM: It's me! What I'm saying is true! I'm 09854980233 now! Hello? Hello?
SON: 09102915695, I'm scared.
MOM: Hello?
DAD: Don't worry, 09519122469, no matter how much she yells...
MOM: Hello? Hello!
DAD: She can't trick us.
MOM: Hello! Please reply! Hello?
MOM: Hey, 09302790489, please share your umbrella!
NEIGHBOR: I don't know you.
SUPERS: So your numbers aren't changed, register your TNT SIM before April 26. In support of the SIM Registration Act.

ENGLISH CONTEXT EXPLANATION :

There are 169M cellphone subscribers in the Philippines, and most of them have unregistered Subscriber Identity Module (SIM) cards.
Unregistered SIM cards can be used by criminals to scam, smish, and commit other forms of mobile fraud, because with them, crooks can act anonymously and avoid detection.
That's why the Philippine government passed a law requiring all SIMs to be registered before April 26, 2023. All SIMs unregistered by April 26 will be deactivated.
Problem: Only 29% of all 169M SIMs had been registered by March 2023.
Objective: Come up with a campaign to drive more people to register their TNT telco SIMs.
This way, more people observe the law, and TNT telco is able to preserve its number of subscribers and source of revenue (and not lose them to deactivation).