• SUB CATEGORY :
    CINEMATOGRAPHY
  • COMPANY ENTERING :
    JUNG VON MATT HANGANG, SEOUL
  • TITLE :
    I AM GINSENG
  • BRAND :
    SULWHASOO
  • ADVERTISER :
    AMOREPACIFIC
  • AGENCY :
    JUNG VON MATT HANGANG, SEOUL/
    JUNG VON MATT NECKAR, STUTTGART
  • MANAGING DIRECTOR :
    HYITAI KIM/CAROLIN VON KARSTEDT
  • CHIEF CREATIVE OFFICER :
    BILL YOM/ANDREAS BRUNSCH
  • CREATIVE DIRECTOR :
    JUNKYU LEE/MATTEO MAGGIORE/LUIS PAULO GATTI
  • ART DIRECTOR :
    DONG HUN LEE/MIA SELAND PETERSEN
  • COPYWRITER :
    MATTEO MAGGIORE/MIKE DINESEN PETERSEN/UNJONG YEO
  • AGENCY PRODUCER :
    MINA JANG
  • CLIENT SERVICE DIRECTOR :
    MARCO SCHUBER
  • ACCOUNT DIRECTOR :
    SULKIE LEE
  • ACCOUNT MANAGER :
    JUNGYUN LEE/ALEX LEE/HYOJIN KIM
  • STRATEGIC PLANNING DIRECTOR :
    JOHANNA SIEVEKING
  • FILM PRODUCTION COMPANY :
    MARKENFILM ASIA, SEOUL/MARKENFILM, HAMBURG/
    DIGITAL SPIRIT
  • DIRECTOR :
    DOMINIK STRÖHLE
  • DIRECTOR OF PHOTOGRAPHY :
    CHRISTOPHER BEHRMANN
  • GAFFER :
    CALIN CONSTANTIN
  • ASSISTANT DIRECTOR :
    IULIAN STANCIU/MADALIN CHILA/INGRID CRISTEA
  • EXECUTIVE PRODUCER :
    IN-AH LEE
  • FILM PRODUCER :
    DANIEL BONGARD/ZOORAN LIM/
    JOHANNES WÖPKEMEIER/ADRIAN DUMITRESCU
  • ASSISTANT PRODUCER :
    TIMON REIDELSTÜRZ
  • PRODUCTION MANAGER :
    RALUCA LUNGU
  • HEAD OF PRODUCTION :
    OVIDIU MORARIU/CHAPERONE
  • PRODUCTION COORDINATOR :
    DAVID FEIL/SIMONA MAICAN
  • PRODUCTION DESIGNER :
    ADRIAN CRISTEA
  • STYLIST :
    ELINA DREKER
  • WARDROBE :
    VERONICA NOJAC
  • HAIR & MAKE-UP :
    MARCO HUELSEBUS/HELY DOAN/GEORGE DOROFTEI/
    DORA CODITA/ELENA TUDOR/ANA MARIA DOROBANTU
  • PA :
    ANA BRETAN
  • POST-PRODUCTION COMPANY :
    INFECTED GMBH, HAMBURG/SUPERSENSORY GMBH, HAMBURG
  • EDITOR :
    TIMO FRITSCHE
  • COLORIST :
    SÖNKE HEUER
  • COMPOSITING ARTIST :
    FINN VORMBROCK/TURN TIMM/SONJA SPADER/MARKUS GRATL
  • ONLINE ARTIST :
    INGO BERENDS
  • VFX SET SUPERVISOR :
    YACOOB ESSACK/DENIS REVA
  • MOTION GRAPHIC :
    SEBASTIAN SIEMS
  • POST PRODUCER :
    PAWEL WLODARCZYK/NILS NOBMANN
  • SPECIAL EFFECTS COMPANY :
    INFECTED GMBH, HAMBURG/SUPERSENSORY GMBH, HAMBURG
  • SOUND PRODUCTION COMPANY :
    BERGDAHL AUDIO, MUNICH/
    WOLFSRUDEL MUSIC, BERLIN/FLOOR6, SEOUL
  • SOUND DESIGNER :
    JULIAN BERG/MARCO DAHL
  • SOUND ENGINEER :
    YONGHEE PARK (BLACK KEY STUDIOS)
  • MIXER :
    JULIAN BERG/MARCO DAHL
  • SOUND SUPERVISOR :
    JUNGWOO PARK/STEVE HAHN
  • MUSIC COMPOSER :
    ALEXANDER WOLF DAVID
  • ENGLISH SYNOPSIS :
    In this film, we highlight sulwhasoo’s deep dedication to ginseng. Each scene depicts real-life events,
    meticulously examining and analyzing ginseng in its entirety to craft an exceptional skincare product.
    The focus on detail and substance aims to bring forth innovation and exceptional beauty in people’s skin.
    Narrated by tilda swinton, the brand film aptly underscores the brand’s sophistication and the potency of ginseng, creating a seamless synergy that amplifies the product’s power and allure.
  • ENGLISH CONTEXT EXPLANATION :
    Originating from the founder of sulwhasoo's insight, the idea sparked:
    "If it benefits health, it benefits skin." Ginseng, renowned in asia for its health advantages, traditionally serves as a medicinal supplement. Sulwhasoo, however, sees beyond its health merits, delving into ginseng's potential for skincare. Through meticulous research and experiments, they've innovated with ginseng, meticulously documenting every step. This journey transformed ginseng into a transformative beauty skincare product. Join us in celebrating the dedication driving these pioneering innovations, resonating particularly with our younger generation unfamiliar with this legacy.