SUB CATEGORY :

EDITING

COMPANY ENTERING :

FINCH, SYDNEY

TITLE :

AUSTRALIA'S NATIONAL SPORT IS...

BRAND :

TAB

ADVERTISER :

TAB

AGENCY :

THE MONKEYS | PART OF ACCENTURE SONG, SYDNEY

CHIEF EXECUTIVE OFFICER :

MARK GREEN

CHIEF STRATEGY OFFICER :

HUGH MUNRO/TARA FORD

MANAGING DIRECTOR :

MATT MICHAEL

CREATIVE DIRECTOR :

STUART ALEXANDER/DAN FRYER

SENIOR ART DIRECTOR :

BRETT EDWARDS

COPYWRITER :

LIZZY WOOD

SENIOR PRODUCER :

KAIJA WALL

HEAD OF PRODUCTION :

PENNY BROWN

HEAD OF BUSINESS MANAGEMENT :

TOPHER JONES

SENIOR BUSINESS MANAGER :

MITCH BEVAN/CELINE DINANT

MEDIA AGENCY :

UM, SYDNEY

PR AGENCY :

EDELMAN, SYDNEY

FILM PRODUCTION COMPANY :

FINCH, SYDNEY

MANAGING DIRECTOR :

COREY ESSE

DIRECTOR :

NICK BALL

DIRECTOR OF PHOTOGRAPHY :

JEREMY ROUSE

EXECUTIVE PRODUCER :

NICK SIMKINS

FILM PRODUCER :

CATH ANDERSON

PRODUCTION DESIGNER :

ANNIE BEAUCHAMP

CASTING :

PETA EINBERG CASTING

POST-PRODUCTION COMPANY :

ARC EDIT, SYDNEY

EDITOR :

ELISE BUTT

COLORIST :

ALEX BICKEL AT COLOR COLLECTIVE

SPECIAL EFFECTS COMPANY :

BLOCKHEAD VFX, SYDNEY

VISUAL EFFECTS :

STEFAN COORY

SOUND PRODUCTION COMPANY :

MASSIVE MUSIC, SYDNEY

SOUND DESIGNER :

SIMON KANE

MUSIC COMPOSER :

JONATHAN DREYFUS AT STARE CRAZY

ENGLISH SYNOPSIS :

‘Sport is our sport’ centres around a raucous debate about ‘what is Australia’s national sport?’ It’s a grand slam of an argument that springs between different sports and punters. From soccer to cane toad racing to the bingo table, showing the versatility of what TAB has to offer. The comedic spot captures Australian’s from all walks of life arguing about what is the true answer...

ENGLISH CONTEXT EXPLANATION :

The edit is the perfect demonstration of a conversation spreading like wildfire across Australia, and building to a cliffhanger, then lingering on the answer to the debate, only to be triggered again in the final moment. It heightens the visual storytelling of the debate as passions run high within everyday Australians — creating an ode to Australia’s love affair with healthy jocular competition. The challenge was to weave together multiple narratives happening at the same time, while still building emotion. The result is classic movie editing, motivated by storytelling above all else.