SUB CATEGORY :

ANIMATION (IN-CAMERA OR DIGITAL)

COMPANY ENTERING :

KARMA, SHANGHAI

TITLE :

LOVE CONFESSION

BRAND :

VIVO

ADVERTISER :

VIVO

AGENCY :

KARMA, SHANGHAI

CHIEF CREATIVE OFFICER :

KAMA ZHANG

CREATIVE DIRECTOR :

PAMELA LU

COPYWRITER :

SUMMER DU

DESIGNER :

LEI LOU/SICHENG ZHOU

ACCOUNT DIRECTOR :

JASMINE ZHANG

ACCOUNT EXECUTIVE :

JACQUELINE BAO

BUSINESS STRATEGY DIRECTOR :

JEAN GAO

STRATEGIC PLANNING DIRECTOR :

CLAIRE MAO

FILM PRODUCTION COMPANY :

FINAL FRONTIER, SHANGHAI

ENGLISH SYNOPSIS :

Mr.Black Cat, who has devoted his entire life to theater performances, is about to have his retirement farewell show. Thanks to his black fur, he can blend seamlessly into the darkness to perform on the stage, but unable to capture the audience's attention. He is in the doldrums after the show. Then, Mrs. White Cat handed him her Vivo X90 phone that she had been using. On it, a video clip revealed every move of him in the corner of the stage. Everything had been recorded. He is no longer a wallflower on the stage but the star of her life.

ENGLISH CONTEXT EXPLANATION :

Vivo’s new generation X90 has been launched, boasting several performance improvements like “The 4K Night Video” feature compared to the formal version. The “4K Night Video” feature lies in its ability to capture clear videos even in low-light conditions, no matter how much you zoom in, the photos remain crystal clear. To effectively introduce the feature to our consumers, it is crucial to recreate real-life scenarios.