SUB CATEGORY :

ANIMATION (IN-CAMERA OR DIGITAL)

COMPANY ENTERING :

SPOON INC., TOKYO

TITLE :

SCUFFING SONG

BRAND :

POCARI SWEAT RETURNABLE BOTTLE PROJECT

ADVERTISER :

OTSUKA PHARMACEUTICAL CO., LTD.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

ATSUSHI OOGI

ART DIRECTOR :

ATSUSHI OOGI

COPYWRITER :

TAKUYA ISOJIMA

CREATIVE PRODUCER :

MASAKAZU TOYOOKA

BUSINESS PRODUCER :

WAKA KOSUGI

PLANNER :

ATSUSHI OOGI

PR AGENCY :

DENTSU PR CONSULTING INC., TOKYO

PR DIRECTOR :

MANAMI YOKOKAWA

FILM PRODUCTION COMPANY :

SPOON., TOKYO

DIRECTOR :

OSRIN

EXECUTIVE PRODUCER :

YASUSHI OKUWA

FILM PRODUCER :

KEISUKE KOMATSU

COLORIST :

TOSHIKI KAMEI

COLOR TIMER :

RYOICHI HIROSE

FLAME ARTIST :

YOKO IZUMI

ANIMATOR :

HOJI TSUCHIYA

SOUND DESIGNER :

TEMJIN SHIMIZU

MIXER :

TAIJI OKUDA

CHORUS :

THE AKANKO UTARAOPITTA

MUSICAL PERFORMANCE :

KAHO NAKAMURA/SHUN ISHIWAKA/SHUN ENOKIMOTO/
MUTSUMI HAMANO

MUSIC COMPOSER :

KAHO NAKAMURA/MASAHIRO KITAGAWA

MUSIC DIRECTOR :

KAHO NAKAMURA

ENGLISH SYNOPSIS :

OTSUKA PHARMACEUTICAL LAUNCHED A PROJECT FOR A CIRCULAR SOCIETY, PROMOTING GLASS RECYCLING TO REDUCE WASTE AND PLASTIC USE.
A CHILDREN'S CUT-OUT ANIMATION FEATURES CHARACTERS SYMBOLIZING RETURNABLE BOTTLES AND "THAT CHILD," ENHANCING ENVIRONMENTAL AWARENESS.
THE STORY, FEATURING "SCUFFING" (LINES SHOWING BOTTLE REUSE), EMBODIES THIS ECO-CONSCIOUS VISION.

ENGLISH CONTEXT EXPLANATION :

OTSUKA PHARMACEUTICAL HAS BEEN MAKING VARIOUS EFFORTS TOWARDS ACHIEVING A CIRCULAR ECONOMY. AS PART OF THESE EFFORTS, THEY LAUNCHED THE SALE OF RETURNABLE BOTTLES. THIS INITIATIVE AIMS TO PROMOTE THE RECYCLING OF GLASS CONTAINERS, REDUCE WASTE, AND MINIMIZE THE USE OF PLASTICS. THIS WEB VIDEO IS HOPED TO LET PEOPLE THINK ABOUT THE COEXISTENCE OF EARTH AND SOCIETY, AND THE IDEA OF “WHAT WE CAN DO NOW FOR OUR FUTURE.''