SUB CATEGORY :

ORIGINAL MUSIC SCORE

COMPANY ENTERING :

GOOD MORNING FILMS, MUMBAI

TITLE :

WPL - TERA NAAM

BRAND :

JIO CINEMA AND SPORTS18

ADVERTISER :

VIACOM18 MEDIA PRIVATE LIMITED

AGENCY :

OGILVY INDIA, MUMBAI

CHAIRMAN :

HEPHZIBAH PATHAK

PRESIDENT & HEAD OF OFFICE,
MUMBAI & KOLKATA :

HIROL GANDHI

CHIEF EXECUTIVE OFFICER :

RAJESH VR

CHIEF CREATIVE OFFICER :

SUKESH NAYAK/KAINAZ KARMARKAR/HARSHAD RAJADHYAKSHA

CREATIVE DIRECTOR :

CHHAVI SAHNI/SOUMEN NATH

CREATIVE CONTROLLER :

RAHUL RUDRA

CREATIVE SUPERVISOR :

ABHISHEK KADDI

CLIENT SERVICE DIRECTOR :

AJEY SHETTY

ACCOUNT DIRECTOR :

RASHMI DABHADE

BUSINESS STRATEGY DIRECTOR :

PREM NARAYAN/GANAPATHY BALAGOPALAN

STRATEGIC PLANNING DIRECTOR :

MITALI BAKHAI/SATYAKI PURANDARE

MEDIA AGENCY :

GROUPM, MUMBAI

FILM PRODUCTION COMPANY :

GOOD MORNING FILMS, MUMBAI

DIRECTOR :

SHASHANKA CHATURVEDI

CINEMATOGRAPHER :

MART RATASSEPP

EXECUTIVE PRODUCER :

ROBIN D'CRUZ/VIKRAM KALRA

PRODUCTION DESIGNER :

SALONI PORWAL

CASTING :

AMITA SEHGAL

WARDROBE :

TANYA OAK

HAIR & MAKE-UP :

SHIVANGI UPADHYAY

POST-PRODUCTION COMPANY :

GOOD MORNING FILMS, MUMBAI/
BOING STUDIO, MUMBAI/SKWER, MUMBAI

EDITOR :

OSWIN REVAREDO

COLORIST :

VINEESH VIJAYAN

ONLINE ARTIST :

ABHIJEET DEBNATH

POST PRODUCER :

MANISH DABHOLE/BHARAT AROTE

SPECIAL EFFECTS COMPANY :

SALLY'S, MUMBAI

SOUND PRODUCTION COMPANY :

BOING STUDIO, MUMBAI

SOUND ENGINEER :

TILAK GOSWAMI

SOUND ENGINEER ASSISTANT :

AVISHEK SEN

MUSIC DIRECTOR :

DUB SHARMA

ENGLISH SYNOPSIS :

The arrival of the Women’s Premier League on the Indian cricket scene would change the game forever and level the playing field.
It also meant the ad campaign had to do justice to this historic event and celebrate it. The campaign brought to life the beginning of this new era - a world captivated by her game, her skill, and its intensity, oblivious of her gender.  A world where our gullies (lanes), parks, and maidans (grounds) were owned as much by our girls as our boys. Where the older generation cheered on the younger generation of uninhibited female players. A world where the gentleman’s game was finally gender-neutral.
The campaign celebrated the spirit of the game, rather than an appeal for change. Because the change is already here.
Upbeat modern trap music coupled with powerful and memorable lyrics came together to conjure the explosive game our girls were bringing.

ENGLISH CONTEXT EXPLANATION :

In cricket-crazy India, men's cricket reigns supreme, while women's cricket is yet to gather as much steam. Many admitted to not being inclined towards women’s cricket due to their
perceived lack of power and punch. While recent international victories had created some interest in women's cricket, it was nearly not enough to excite and engage Indians through a commercial league tournament like the Women's Premier League, the first of its kind in India. 
Also, when it comes to becoming a professional cricketer, young boys and girls only have Men cricketing idols. 
Women’s Premier League will bring in its wake new heroes - the Women Cricketers. When Women Heroes will come to play, the next generation of not just girls, but even boys will also idolize them. 
After all, nothing of this scale had been attempted for any women’s sport in India before.