SUB CATEGORY :

BREAKTHROUGH IN PRODUCTION

COMPANY ENTERING :

HAKUHODO INC., TOKYO

TITLE :

CHASE YOUR LIGHT

BRAND :

HYUNDAI MOBILITY JAPAN

ADVERTISER :

NEXT-GENERATION ELECTRIC VEHICLE "KONA"

AGENCY :

HAKUHODO INC., TOKYO

CREATIVE DIRECTOR :

NAOTATSU NOZAWA

ART DIRECTOR :

KAZUKI NISHIZAWA

COPYWRITER :

SHUN OGATA

AGENCY PRODUCER :

HIDEKI KODAMA

PLANNER :

RYO MIYAKAWA/TADASHI WATANO/NATSUKI MATSUNAGA/
SOICHI HINAGO/MARIE TOGO/YUTA SUGIYAMA

FILM PRODUCTION COMPANY :

EPOCH INC., TOKYO

DIRECTOR :

TAO TAJIMA

CINEMATOGRAPHER :

MASATO INDO/TAO TAJIMA

CAMERAMAN :

TAKASHI MIYATA/ YUKI ISHIBASHI

DRONE TEAM PRODUCER :

YASUSHI KANEKO

FILM PRODUCER :

AKIYOSHI MUNEKANE/SHINTARO TANIZAKI

PRODUCTION MANAGER :

ERI KAWAMURA/HIROSHI MORI/AKIYUKI TSUJI

CASTING :

SASHA UEDA/HANNAH WAKUDA

STYLIST :

JUNYA ABE

POST-PRODUCTION COMPANY :

EPOCH INC., TOKYO/YDOT, TOKYO/STUDIO GAGA, TOKYO

EDITOR :

KENJI ICHIHARA/SHO YAMAGUCHI

COLORIST :

ICHITO SAITO

MAKING FILM DIRECTOR :

YUTA ARIKAWA

ENGLISH SYNOPSIS :

In the film, there’s a woman who's lost sight of her childhood dreams and ideal life, who’s on her commute to work by train. She catches a glimpse of a mysterious, flickering light in the sky. Compelled by a strong urge to follow it, she suddenly finds herself behind the wheel of the KONA, chasing the elusive light. Though it always remains out of reach, and she never quite catches it, the mere pursuit of it fills her with a profound sense of fulfillment.

ENGLISH CONTEXT EXPLANATION :

Hyundai Mobility Japan's electric vehicle, the KONA, is an automobile envisioned as an empowering tool for diverse lifestyles. In Japan, however, Korean made cars still face an uphill battle, namely with the challenges of building trust and connecting positively in Japanese culture. To lay the groundwork for acceptance, the focus is on the 20’s and 30’s age demographic, which is able to view Korean vehicles relatively unbiased. The strategy involved partnering with popular Japanese artists who have a strong following among this youthful market segment, aiming to empower and resonate with this younger audience.