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  • LOTUS :
    LOTUS ROOTS
  • CATEGORY :
    PRINT & OUTDOOR CRAFT LOTUS
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    BEAUTY BORN OF PEACE.
  • BRAND :
    HIMEJI CASTLE
  • ADVERTISER :
    THE KOBE SHIMBUN
  • AGENCY :
    DENTSU INC., TOKYO
  • CREATIVE DIRECTOR :
    CHIKA WATANABE
  • ART DIRECTOR :
    HIROMI UZAKI
  • COPYWRITER :
    CHIKA WATANABE
  • PRODUCER :
    TSUDOI UEMA
  • PHOTOGRAPHER :
    NORIHIKO OKIMURA
  • RETOUCHER :
    RYUSUKE HARASHIMA
  • BUSINESS PRODUCER :
    KOJI YAMAMOTO
  • BUSINESS STRATEGY DIRECTOR :
    HIROKI OHGISHI
  • MEDIA AGENCY :
    DENTSU INC., TOKYO
  • PR AGENCY :
    DENTSU INC., TOKYO
  • PRINT PRODUCTION COMPANY :
    NISSHO PRINTING CO.,LTD., TOKYO
  • PRINT PRODUCER :
    NOBUYUKI INAMOCHI
  • CULTURAL CONTEXT EXPLANATION :
    By conveying the historical fact that "Himeji Castle’s appearance has been miraculously preserved because it has not seen war for the 400 years since its construction,” the ad not only conveys the beauty of the castle but also the importance of peace born in the absence of war.
  • ENGLISH CONTEXT EXPLANATION :
    In commemoration of the 30th anniversary of the designation of himeji castle, said to be the most beautiful castle in japan, as a world heritage site, the kobe shimbun, a local newspaper in japan, ran a newspaper advertisement promoting peace to the world.