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  • SUB CATEGORY :
    FICTION & NON-FICTION FILM: UP TO 5 MINUTES
  • ENTRANT COMPANY :
    CREATIVE JUICE\G1, BANGKOK
  • TITLE :
    UNIF FRESH+ EP. 67
  • BRAND :
    UNIF FRESH+
  • ADVERTISER :
    UNI-PRESIDENT THAILAND LIMITED
  • AGENCY :
    CREATIVE JUICE\G1, BANGKOK
  • CHAIRMAN :
    VERADIS VINYARATN
  • CHIEF EXECUTIVE OFFICER :
    CHAKRIT TACHANAPARAK
  • MANAGING DIRECTOR :
    KANOKSAK KANCHANACHUTHA
  • CHIEF CREATIVE OFFICER :
    ASAWIN PHANICHWATANA
  • EXECUTIVE CREATIVE DIRECTOR :
    ASAWIN PHANICHWATANA
  • CREATIVE DIRECTOR :
    VANALEE KRAIRAVEE/ASAWIN PHANICHWATANA
  • ART DIRECTOR :
    PRANPAWEE HEMRAK/VANALEE KRAIRAVEE
  • COPYWRITER :
    SASITHORN THAPAYOM
  • AGENCY PRODUCER :
    CHAINARONG WATTANATHANAKUN
  • CLIENT SERVICE DIRECTOR :
    SANAPAD SAE-LAO
  • ACCOUNT DIRECTOR :
    SANAPAD SAE-LAO/KEETINA PORNSETH
  • ACCOUNT MANAGER :
    NATTHANICH CHOTSINGSIRI
  • ACCOUNT EXECUTIVE :
    NATTANICH PHOTONG/KANOKPHORN KHEMKAMAN
  • PLANNER :
    NUTTAPAN PHAIRATCHAWAN
  • MEDIA AGENCY :
    TECH ARCH COMPANY LIMITED, BANGKOK
  • FILM PRODUCTION COMPANY :
    HAPPY ENDING FILM, BANGKOK
  • MANAGING DIRECTOR :
    PACHARIN SURAWATANAPONGS
  • DIRECTOR :
    NAWAPOL THAMRONGRATTANARIT
  • DIRECTOR OF PHOTOGRAPHY :
    NISHA JURAIRATTANAPORN
  • CAMERAMAN :
    BOZO
  • EXECUTIVE PRODUCER :
    PACHARIN SURAWATANAPONGS
  • FILM PRODUCER :
    PACHARIN SURAWATANAPONGS/WEE
  • PRODUCTION MANAGER :
    SASICHA KANJANUMPA
  • CASTING :
    SURANGKANA SUWANJINDA
  • OTHER FILM PRODUCTION :
    WAKO BUSARIN/FIXER
  • POST-PRODUCTION COMPANY :
    ONE COOL PRODUCTION CO.,LTD., BANGKOK
  • EDITOR :
    CHALEAMCHON NATIPAT
  • COLORIST :
    SIWAPOOM SUESAT
  • SPECIAL EFFECTS COMPANY :
    SECOND HALF CO.,LTD., BANGKOK
  • VISUAL EFFECTS :
    SIRIPONG TEEYAPREECHAYA
  • SOUND PRODUCTION COMPANY :
    ONE COOL SOUND STUDIO CO.,LTD., BANGKOK
  • MUSIC COMPOSER :
    SIWAT HOMKHAM
  • CAMPAIGN SUMMARY :
    Unif is a ready to drink fruit and vegetable juice brand in Thailand. With its latest Unif Fresh+ line, to launch the tomato juice and carrot juice that helps people with their daily nutrient intake, as well as make their skin achieve a healthy glow, we set out to connect with the younger, social generation who’s into healthier lifestyles nowadays.
    What if you could have filter for your skin in real life? Real filter that makes others think you are using app filters, while in fact you are not.
    Nowadays people don’t like advertising. Instead, they watch content on social media channels. “Episode 67” mimics a piece of online content, in which a keyboard warrior is set on tearing down an influencer who might not be ‘real’ or ‘authentic’, by showing off or pretending with app filters. Unfortunately, this time she’s encountered an influencer who’s real in her social posts and in real life. Thanks to the fact that she drinks Unif Fresh+.
    The content garnered 4.8 million views, with over 10k shares across YouTube, Facebook and other online channels within just 2 weeks. The new line of product was sold out at all convenience stores since launch. Content feedback is 99.9% positive, successfully refreshing the brand and connecting it to a whole new generation of consumers.
  • THE BRIEF :
    To execute a large-scale awareness campaign that will generate widespread interest towards trial of Unif Fresh Plus for both Friendly Tomato and Chic Carrot SKUs among Gen Z
  • THE STRATEGY :
    There are so many ‘keyboard warriors’ nowadays, who are obsessed with authenticity, and out to tear down anyone who doesn’t seem authentic online (especially those who like to overuse filters). This has led to a lot of conflict and cyberbullying. With people on both sides constantly attacking and at war with each other. Using app filters for beauty is not wrong but now that covid is almost over, and people are ready to meet in person again. Shall we be prepared to meet face to face?
  • THE EXECUTION :
    Nowadays people don’t like advertising. Instead, they watch content on social media channels. “Episode 67” mimics a piece of online content, in which a keyboard warrior is set on tearing down an influencer who might not be ‘real’ or ‘authentic’, by showing off or pretending with app filters. Unfortunately, this time she’s encountered an influencer who’s real in her social posts and in real life. Thanks to the fact that she drinks Unif Fresh+.
  • THE RESULT :
    The content garnered 4.8 million views, with over 10k shares across YouTube, Facebook and other online channels within just 2 weeks. The new line of product was sold out at all convenience stores since launch. Content feedback is 99.9% positive, successfully refreshing the brand and connecting it to a whole new generation of consumers.
  • URL 1 :
    https://www.youtube.com/watch?v=0A2jwWQZmK0
  • URL 2 :
    https://fb.watch/h-JGCHQWoG/