• SUB CATEGORY :
    SCRIPT
  • ENTRANT COMPANY :
    AUDACITY, BANGKOK
  • TITLE :
    THE TRUTH
  • BRAND :
    CAR HERO
  • ADVERTISER :
    CAR HERO
  • AGENCY :
    AUDACITY, BANGKOK
  • MANAGING DIRECTOR :
    PICHAIPHAT TANANONT
  • CHIEF CREATIVE OFFICER :
    JON CHALERMWONG
  • CREATIVE DIRECTOR :
    PISUT NIRODSIL
  • ART DIRECTOR :
    JON CHALERMWONG/PISUT NIRODSIL/KULIKA ARAYANGKOOL
  • COPYWRITER :
    JON CHALERMWONG
  • EXECUTIVE PRODUCER :
    WITSAWUT NUCHPOOM
  • ACCOUNT DIRECTOR :
    SIRATCHAYA RATTANACHAROEN
  • ACCOUNT EXECUTIVE :
    BENYAPA SRISUTTHIRAK
  • FILM PRODUCTION COMPANY :
    PHENOMENA CO., LTD., BANGKOK
  • DIRECTOR :
    THANONCHAI SORNSRIWICHAI
  • DIRECTOR OF PHOTOGRAPHY :
    KRITSADAPOL SAMANUKUL
  • ASSISTANT DIRECTOR :
    NATTAPON LUMPONG/RITTIKATE INTAVILA
  • EXECUTIVE PRODUCER :
    PORNSUDA PIYARATTANAPONG
  • FILM PRODUCER :
    SAWANYA JITRARAT
  • PRODUCTION MANAGER :
    KACHAMAT PETTHONG/NITA ARUNSIRI
  • POST-PRODUCTION COMPANY :
    MATAD CO., LTD., BANGKOK
  • EDITOR :
    MANOP BOONWIPAS
  • COLORIST :
    SARAYOUTH PHUKSAWATTANACHAI
  • SPECIAL EFFECTS COMPANY :
    THE SHARPEN COMPUTER GRAPHICS STUDIO, BANGKOK
  • VISUAL EFFECTS :
    JUTA MANYING
  • SPECIAL EFFECTS PRODUCER :
    THANYAPORN SARADATTA
  • SOUND PRODUCTION COMPANY :
    CINE DIGITAL SOUND STUDIO, BANGKOK
  • ENGLISH SYNOPSIS :
    “THE TRUTH” AN ENTERTAINING AND HILARIOUS SHORT FILM POSITIONED CAR HERO AS A REAL SUPERHERO, BECAUSE OF OUR THOROUGH INSPECTION OF EVERY CAR. THE FILM CENTERS AROUND A MAN IN SEARCH OF A SECOND HAND CAR ARRIVING AT A CAR HERO DEALERSHIP WITH SOME RESERVATIONS. WHEN HE FINDS A CAR THAT CATCHES HIS INTEREST, HE ACTS LIKE A TOUGH GUY AND IS INSTANTLY SUSPICIOUS. CHECKING EVERY NOOK AND CRANNY FOR SIGNS OF DAMAGE, HE ACTS AS IF HE WERE AN EXPERT EVEN THOUGH HE’S NOT. TO HIS SURPRISE, THE SALESMAN ENLIGHTENS HIM ABOUT CAR HERO'S HIGH STANDARDS OF INSPECTION. A MAN IS GRATEFUL FOR THE SALESPERSON’S HELP, HE LOOKS AT SALESPERSON LIKE A HERO. THE FILM ENDS WITH A QUESTION FROM THE MAN “WHAT ARE YOU?”. THE SALESPERSON REPLIES “I’M CAR HERO.”.
  • ENGLISH SCRIPT :
    SUPER : WHEN SHIT HAPPENS AND NO ONE CAN HANDLE IT.

    SUPER : THAT'S WHEN THE REAL HERO RISES.

    SALESMAN : WELCOME TO CAR HERO. HOW MAY I HELP—

    CUSTOMER : HAS THIS CAR BEEN IN A SERIOUS ACCIDENT BEFORE?

    CUSTOMER : THE BODY IS SO FUCKING THIN, IT’S BEEN IN A CAR CRASH FOR SURE.

    CUSTOMER : HAS THIS CAR SUNK IN WATER?

    CUSTOMER : ARE THE CAR PAPERS FAKE?

    SALESMAN : NO, SIR.

    CUSTOMER : LEMME SEE THEM PAPERS.

    SALESMAN : WHY DO YOU NEED THEM—

    CUSTOMER : NOW!

    CUSTOMER : [SCOFFS] I’LL GIVE YOU 200,000 BAHT.

    SALESMAN : SIR, YOU WON’T FIND A CAR AT THIS PRICE OR IN THIS CONDITION ANYWHERE ELSE.

    CUSTOMER : THAT’S MY OFFER BECAUSE
    1. THIS CAR HAS BEEN IN A CRASH.
    2. THIS CAR HAS BEEN FISHED OUT OF WATER.
    3. IT’S HAD A SHITTY SERVICE.
    I CAN SMELL IT.

    SALESMAN : NO YOU CANNOT. DO YOU KNOW WHAT THE BODY LOOKS LIKE AFTER A CAR CRASH?

    CUSTOMER : IT HAS TO BE THIN.

    SALESMAN : IT WOULD BE THICK.
    BECAUSE IT’S BEEN PAINTED OVER SO MANY TIMES. AND WHEN YOU KNOCK, YOU HAVE TO DO IT WITH THE KNUCKLE OF MIDDLE FINGER, NOT WITH FOUR FINGERS.

    SALESMAN : THIS CAR HAS ITS ORIGINAL COLOR. IF IT HAD BEEN REPAINTED THE PIGMENT WOULDN’T HAVE SUCH A CLEAR REFLECTION.

    CUSTOMER : HAS THIS CAR SUNK IN WATER?

    SALESMAN : NO ONE SNIFFS AT THE STEERING WHEEL TO CHECK THAT IF THE CAR HAS BEEN UNDERWATER. THEY CHECK THE UNDERCARRIAGE.
    WE ARE NOT SELLING A LEMON HERE. EVERY CAR HAS BEEN THOROUGHLY INSPECTED FOR 221 DETAILS BEFORE WE PUT IT ON SALE.

    SALESMAN : WE INSPECT THE BODY, THE ENGINE, SUSPENSION SYSTEMS, CAR LIQUID, THE AIR CONDITIONING AND ELECTRICAL SYSTEM, AUDIO EQUIPMENT, LICENSE PAPERS
    AND OTHER BACKGROUND CHECKS AS WELL.

    CUSTOMER : OKAY, FINE.

    SALESMAN : YOU ONLY CAME IN HERE AND ACTED LIKE A TOUGH GUY BECAUSE YOU’RE AFRAID. I SAW YOU OUTSIDE. I KNOW YOU’VE BEEN THROUGH A LOT OF PAIN.

    CUSTOMER : WHAT THE HELL!

    SALESMAN : YOU WERE TRICKED.

    CUSTOMER : FUCK!

    SALESMAN : YOU WERE CONNED. YOU WERE SCAMMED.

    CUSTOMER : SON OF A BITCH!!!

    SALESMAN : AND THE REAL REASON YOU OFFERED A LOWER PRICE IS BECAUSE YOU DON’T HAVE ENOUGH MONEY.

    CUSTOMER : I DO.

    SALESMAN : COME ON. I KNOW YOU WANT A CAR BUT YOU’RE ON THE BLACKLIST. WE HAVE A “BUY NOW PAY LATER” OPTION FOR YOU. AND IF YOU WANT TO SELL YOUR CAR WE CAN GIVE YOU THE BEST PRICE.

    CUSTOMER : YOU’RE REALLY GOOD AT SELLING.

    SALESMAN : I’M NOT SELLING ANYTHING. I’M JUST TELLING YOU THE TRUTH.

    CUSTOMER : THANK YOU SO MUCH.

    SALESMAN : I’M JUST DOING MY JOB, SIR.

    SALESMAN : SIR. SIR! I’M NOT A SUPERHERO.

    CUSTOMER : SO WHAT ARE YOU?

    SALESMAN : CAR HERO.

    ANNOUNCER : THE REAL HERO OF USED CARS.
  • ENGLISH CONTEXT EXPLANATION :
    INSTEAD OF OFFERING CONVENIENCE LIKE ITS COMPETITORS, CAR HERO OFFERS PROFESSIONALISM, PEACE OF MIND AND CONFIDENCE TO CUSTOMERS. WITH ITS WIDE SELECTION OF USED CARS AND RELIABLE SERVICE, CAR HERO WANTED TO WIN OVER HESITANT CUSTOMER’S HEARTS. WE KNEW THAT THE BEST WAY TO OFFER OUR CUSTOMERS RELIEF WAS TO EDUCATE THEM AND SHOW THEM WE ARE THE REAL DEAL WHEN IT COMES TO USED CARS. THROUGH AN EMOTIONAL AND HUMOROUS ONLINE FILM, WE INFORMED POTENTIAL SECOND HAND CAR BUYERS OF DIFFERENT SCAMS AND THAT WE ARE TRULY ON THEIR SIDE.