SUB CATEGORY :

ORIGINAL MUSIC SCORE

ENTRANT COMPANY :

STUDIO EEKSAURUS PRODUCTIONS PVT. LTD, MUMBAI

TITLE :

JSW STEEL ALL AROUND US

BRAND :

JSW STEEL

ADVERTISER :

JSW STEEL

AGENCY :

OGILVY INDIA, MUMBAI

CHIEF CREATIVE OFFICER :

SUKESH NAYAK

SENIOR CREATIVE DIRECTOR :

PRASAD KULKARNI/VIVEK VERMA

ASSOCIATE CREATIVE DIRECTOR :

AKSHAY GAWDE

COPY SUPERVISOR :

SRINJAYI SENGUPTA

FILM PRODUCTION COMPANY :

STUDIO EEKSAURUS PRODUCTIONS , MUMBAI

DIRECTOR :

SURESH ERIYAT

DIRECTOR OF PHOTOGRAPHY :

SURYAKANT RAMESH GHORPADE

EXECUTIVE PRODUCER :

NILIMA ERIYAT

GRADING :

VYSHAK SHIVA/NUBE STUDIO

SOUND DESIGNER :

RESUL POOKKUTTY/VIJAY KUMAR

SPECIAL EFFECTS COMPANY :

STUDIO EEKSAURUS PRODUCTIONS, MUMBAI

ANIMATOR :

SANTOSH SAWANT/AMAN GUPTA/SANJAY PATKAR/AJINKYA UDMALE

SOUND DESIGNER :

RESUL POOKKUTTY/VIJAY KUMAR

CREATIVE MUSIC SUPERVISION :

RAJAT DHOLAKIA

BEATBOXING ARTIST :

ANUP GAIKWAD

MUSIC DIRECTOR :

SANDEEP PATIL

ENGLISH SYNOPSIS :

STEEL IS ALL AROUND US. YET INVISIBLE TO THE EYE BECAUSE THEY ARE AS MALLEABLE AS CLAY, BECOMING WIRES TO PLATES TO AIRPLANES TO POTS TO CARS.
BASED ON THIS VISUAL IDEA, WE ALSO DERIVED A SOUND DESIGN WHEREIN, IN PLACE OF CLAY SOUND EFFECTS WE HAVE METAL SOUNDS IN SYNCHRONIZATION WITH THE ACTIONS IN THE FILM. IT WAS A METICULOUS EXERCISE OF CHOOSING EACH AND EVERY METAL OBJECT THAT WOULD GO WITH THE SCALE AND SOUND OF THE OBJECTS ON SCREEN. A TEAM FOLEY ARTISTS WORKED ON IT UNDER THE SUPERVISION OF THE OSCAR WINNING SOUND DESIGNER RESUL POOKKUTTY.

ENGLISH CONTEXT EXPLANATION :

THE MUSIC TRACK ORIGINALLY CREATED FOR THE FILM USES MOUTH PERCUSSIONS AND THE SOUND EFFECTS CREATED FOR EVERY VISUAL ACTION WITH THE CLAY OBJECTS IN THE FILM USES METAL SOUNDS. THE DIRECTOR ENVISIONED THE MUSIC TRACK TO BE DERIVED FROM THE MOST BASIC/PRIMAL HUMAN SOUND, THE VOICE. IRON, ONE OF THE EARLIEST METALS DISCOVERED BY PREHISTORIC HUMANS INSPIRED US TO COME UP WITH THIS IDEA. MUSIC TRACK IS MINIMALISTIC, RUDIMENTARY & PLAYFUL. WE DECIDED ON METAL SOUNDS FOR THE SOUND DESIGN INSTEAD OF CLAY SOUNDS TO SUBLIMINALLY CUE THE PROPERTIES OF METAL EVEN WHILE WE SEE CLAY OBJECTS ON SCREEN.
THE SOUND TRACK IS LANGUAGE INDEPENDENT AND CULTURALLY UNSPECIFIC CONSIDERING JSW HAS A GLOBAL PRESENCE. THIS WAS ONE OF THE CRITERIA THAT WE KEPT IN MIND WHILE DESIGNING THE MUSIC AND SOUND TRACK. IT HAD TO BE EASILY ACCEPTABLE GLOBALLY.