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SUB CATEGORY :
VIRAL FILM
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ENTRANT COMPANY :
BBDO BANGKOK LIMITED, BANGKOK
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TITLE :
MY PARENT IS A TIKTOKER
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BRAND :
FIVE STAR
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ADVERTISER :
CPF RESTAURANT AND FOODS CHAIN CO.,LTD.
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AGENCY :
BBDO BANGKOK , BANGKOK
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CHIEF EXECUTIVE OFFICER :
SOMKIAT LARPTANUNCHAIWONG
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CHIEF CREATIVE OFFICER :
THASORN BOONYANATE
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EXECUTIVE CREATIVE DIRECTOR :
THASORN BOONYANATE
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CREATIVE DIRECTOR :
ROOK FLORO
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CREATIVE GROUP HEAD :
SUPALERK SILARANGSRI
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ART DIRECTOR :
NARAKORN PUECHNGEN
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AGENCY PRODUCER :
TOUNGRAK JIRAVATANARUNGSRI
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GROUP BUSINESS DIRECTOR :
TAKSINA VASARUCHAPONG
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CLIENT SERVICE DIRECTOR :
PATTAMA THIENAPIRAK
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GROUP ACCOUNT DIRECTOR :
RYNRADA PISAWONGPRAKARN
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ACCOUNT DIRECTOR :
KAVINTHIP CHAITEERAKIJ
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ACCOUNT MANAGER :
NATTHAKA MUSIGRUNGSRI
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BUSINESS STRATEGY DIRECTOR :
PRASIT KUNANUPHANCHAI
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STRATEGIC PLANNING MANAGER :
PRAEWPAKORN CHUMSAI NA AYUDHAYA
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FILM PRODUCTION COMPANY :
SUNETA HOUSE, BANGKOK
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DIRECTOR :
TEERAPOL SUNETA
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DIRECTOR OF PHOTOGRAPHY :
CHALONGWUT CHORRUANGSAK
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SOUND RECORDIST :
ANUPARP SURIYATHON
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ART DIRECTOR :
PORNCHAI CHEERANOON
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CASTING :
NARISSARA MAKMANE
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STYLIST :
MONTATIP NARONG
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LOCATION :
JIRAWAT SANTARATCHAI
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POST-PRODUCTION COMPANY :
SUNETA HOUSE, BANGKOK
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EDITOR :
SARAWUT KAWEETHAMMAWONG
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COLORIST :
NATTACHA KHAJORNKIATSAKUL
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SPECIAL EFFECTS COMPANY :
POSITIVE4, BANGKOK
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VISUAL EFFECTS :
THANNAWIT JIASUPPIBUL
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SOUND PRODUCTION COMPANY :
SOUND SPACE STUDIO CO.,LTD., BANGKOK
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MIXER :
DANAI SUTHAMCHAREE
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MUSIC COMPOSER :
RATTHAWICH ANANBHORNSIRI
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ENGLISH SYNOPSIS :
"My parent is a tiktoker" features parents and grandparents who opt to infiltrate their children's online realms as a result of the younger generation's inclination towards binge scrolling through tiktok rather than maintaining family connections.
By hijacking the tiktoker accounts that their children were following, these parents and grandparents skillfully transform into travel vloggers, mini soap opera celebrities, and even na'vi aliens from "avatar."
Their objective is to convince their children and grandchildren to come back home, share a family meal, and have a quality time at home.
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ENGLISH CONTEXT EXPLANATION :
GEN-Z in thailand spend more time on tiktok than with their families in a year.
Five star chicken has been synonymous with quality time at home for 37 years.
"My parent is a tiktoker" transforms parents into tiktokers to reach out to their children.
We casted over 300 GEN-Z individuals who hadn't visited their homes in years and paired their parents with a tiktoker their children are following.
Our mission is to urge every GEN-Z individual to come home and have quality time with family by taking over tiktokers' accounts.
Released for the thai national long holiday, songkran, when many thais visit their hometowns to reunite with family.
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