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SUB CATEGORY :
VIRAL FILM
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ENTRANT COMPANY :
GIGIL, MANILA
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TITLE :
COOL
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BRAND :
COCO TEA
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ADVERTISER :
COCO TEA
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AGENCY :
GIGIL, MANILA
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MANAGING DIRECTOR :
JAKE YRASTORZA
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CHIEF CREATIVE OFFICER :
HERBERT HERNANDEZ/BADONG ABESAMIS
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ASSOCIATE CREATIVE DIRECTOR :
DANA DE LEON
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ART DIRECTOR :
ERIN ALTARES/SAMANTHA PADUA/RAIN LANDINGIN/
QUATRO LOS BAÑOS
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ASSITANT ART DIRECTOR :
PAU DE MESA
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JUNIOR ART DIRECTOR :
KIRSTEN NAVARRO
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COPYWRITER :
MOND ANGAT/JUANCHO SANTOS/ALEX LIAMZON
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JUNIOR COPYWRITER :
ALYANNA MURALLA
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AGENCY PRODUCER :
SASA ABELLA
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ASSOCIATE PRODUCER :
DENISE ELIZON
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VIDEO EDITOR :
JOSEPH LINGA/KLAU CRUZ
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ACCOUNT DIRECTOR :
BEVERLY LUBID/MICHAEL BALANA
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ACCOUNT MANAGER :
NOVA NOVIDO
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ACCOUNT EXECUTIVE :
BANJ SARMIENTO/KAI MONCADA
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STRATEGIC PLANNER :
NANAIS HERNANDEZ/JUSTIN KINGSU
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PLANNER :
FRITZ DALAWAMPU
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MEDIA DIRECTOR :
MARGIE HUSMALAGA
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MEDIA PLANNER :
PAT SY
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SOCIALS :
KAITLYN GOSIACO
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FILM PRODUCTION COMPANY :
ARCADE FILM FACTORY, MANILA
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DIRECTOR :
MARIUS TALAMPAS
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ENGLISH SYNOPSIS :
Going through a slew of minor inconveniences, the character ends up releasing her stress by striking a giant CoCo cup each time — highlighting the relief of taking that first stab at a boba milk tea lid.
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ENGLISH CONTEXT EXPLANATION :
CoCo Tea Philippines is a fresh tea and juice brand, primarily known for its boba milk tea. The brand wanted to obtain business from coffee drinkers.
What makes milk tea unique from coffee is the cup’s plastic cover and how drinkers stab their straw through it – which can be a form of catharsis to some.
The team positioned the drinks as a source of stress relief and management — so when you’re stressed: get yourself a CoCo drink, strike your straw through the lid, and relieve yourself of stress.
Because of its humor, the film was widely shared by Philippine stars, celebrities, KOLs, and influencers--Bela Padilla (1.4M followers), Ces Drilon (1M followers), Gretchen Ho (947.5K followers), TJ Manotoc (910.9K followers), John Lapus (553.2K followers), among many others.
The film has achieved 25.4M views.
MORE IMPORTANTLY, BECAUSE OF THE FILM, SALES INCREASED BY 33.44%.
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URL :
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