• SUB CATEGORY :
    MICRO SHORT FILM
  • ENTRANT COMPANY :
    OGILVY SINGAPORE PTE LTD, SINGAPORE
  • TITLE :
    OOHA
  • BRAND :
    OOHA
  • ADVERTISER :
    THE COCA-COLA COMPANY
  • AGENCY :
    OGILVY SINGAPORE, SINGAPORE/OPEN X, SINGAPORE
  • CHIEF CREATIVE OFFICER :
    LIZ TAYLOR/REED COLLINS/NICOLAS COURANT
  • EXECUTIVE CREATIVE DIRECTOR :
    NIKHIL PANJWANI
  • ART DIRECTOR :
    HUGO SUISSSAS
  • COPYWRITER :
    TIAGO SILVA
  • EXECUTIVE PRODUCER :
    ALEXIS SOFORT
  • AGENCY PRODUCER :
    GARRICK ONG/JOSEPHINE PANG
  • ACCOUNT MANAGER :
    ROCHELLE HOGAN/GENE KINGI/EUGENIA NGAN
  • STRATEGIC PLANNER :
    ZELJANA UNKOVICH/INES RUBIO
  • CLIENT MANAGER :
    PHOEBE TAN/CARL DAJI/DANIELLE JOHNSON/TOBIAS YOUNG
  • FILM PRODUCTION COMPANY :
    STINK SHANGHAI, SHANGHAI/GOLDEN WOLF, LONDON
  • DIRECTOR :
    STEFAN FALCONER
  • FILM PRODUCER :
    TAN JONES/JADE JORDAN
  • POST-PRODUCTION COMPANY :
    STINK SHANGHAI, SHANGHAI/GOLDEN WOLF, LONDON
  • EDITOR :
    PANG WEI FONG/MATHIEU DURAND
  • SOUND DESIGNER :
    ANDERS ONG
  • SPECIAL EFFECTS COMPANY :
    STINK SHANGHAI, SHANGHAI/GOLDEN WOLF, LONDON
  • SOUND PRODUCTION COMPANY :
    STINK SHANGHAI, SHANGHAI/GOLDEN WOLF, LONDON
  • ENGLISH SYNOPSIS :
    OOHA is an unknown challenger soda launching in thailand in a highly cluttered flavour soda market.
    every sip is an explosion of 2 flavours, but how do you make noise about a brand amongst gen z when they’ve never heard of it or care about it?
    our brand: OOHA
    our idea: OOOOOOHAAAAAAAA!
    our tag line: OOOOOOHAAAAAAAA!
    we made the brand famous, by making the brand name famous.
    owning the expression that best describes the visceral reaction of drinking OOHA for the first time. This series of short films feature in no particular order: giant monsters, sumo wrestlers, owls that are cowboys, pink ninjas, thirsty monkeys, tennis champs, all going OOOOOOHAAAAA.
  • ENGLISH CONTEXT EXPLANATION :
    OOHA was strategically launched on 20th april 2023 after the big thai celebration of songkran, when the market is cluttered with brands spending millions of dollars trying to be seen and heard.
    The disruptive campaign is going to be live for next 6 months across all social media channels such as tiktok, instagram, facebook and youtube.
    Within just a few weeks after the launch, we turned OOHA from an unheard-of brand into an ear worm.
    An endless meme. a catchy song stuck in your head.
    A sonic trip for your ears. an audio-visual rollercoaster.
    A gif that you can hear, even when there's no sound. a visceral feeling.
  • URL 1 :
    https://www.facebook.com/share/v/jY7ZDm1zKisoivVG/?mibextid=VI5BsZ
  • URL 2 :
    https://www.facebook.com/share/v/VUCjVqSMehe23Lqf/?mibextid=VI5BsZ
  • URL 3 :
    https://www.facebook.com/share/v/socHrtfnVWxvySXk/?mibextid=VI5BsZ
  • URL 4 :
    https://www.facebook.com/share/v/ngpudLZhZ7gkyUdF/?mibextid=VI5BsZ