• SUB CATEGORY :
    ONLINE FILM
  • ENTRANT COMPANY :
    FINCH, SYDNEY
  • TITLE :
    I'M DYING INSIDE
  • BRAND :
    MODIBODI
  • ADVERTISER :
    MODIBODI
  • AGENCY :
    HOWATSON + COMPANY, SYDNEY
  • CHIEF EXECUTIVE OFFICER :
    CHRIS HOWATSON
  • MANAGING PARTNER :
    KRISTIE THISTLEWAITE
  • EXECUTIVE CREATIVE DIRECTOR :
    GAVIN CHIMES
  • CREATIVE DIRECTOR :
    JARED WICKER/SCOTT ZULIANI
  • ART DIRECTOR :
    ELLY PIPICIELLO
  • COPYWRITER :
    KATY HULTON
  • AGENCY PRODUCER :
    HOLLY ALEXANDER
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • MANAGING DIRECTOR :
    COREY ESSE
  • DIRECTOR :
    ARUNDATI THANDUR
  • DIRECTOR OF PHOTOGRAPHY :
    TOM BLACK
  • EXECUTIVE PRODUCER :
    LOREN BRADLEY
  • FILM PRODUCER :
    AMY DYMOND
  • PRODUCTION DESIGNER :
    ALICE LANAGAN
  • STYLIST :
    LYNN MATHUTHU
  • POST-PRODUCTION COMPANY :
    HOWATSON + COMPANY, SYDNEY
  • EDITOR :
    KING YONG
  • SOUND PRODUCTION COMPANY :
    MOSAIC MUSIC AND SOUND, SYDNEY
  • SOUND EXECUTIVE PRODUCER :
    BILL DOIG
  • MUSIC COMPOSER :
    ADAM MOSES
  • ENGLISH SYNOPSIS :
    The ‘I’m Dying Inside’ 5 part TikTok series, explores a range of
    modern period experiences with honesty and humour.
    Following four housemates as they navigate the trials and tribulations of young adult life on your period, from period sex to endometriosis
    flare-ups, to being bloated when you’re trying to rock corporate chic attire.
  • ENGLISH CONTEXT EXPLANATION :
    The director connected to a Gen Z audience by casting all actors from her wider network and weaving their personalities through the series in
    a writer’s room. Intensive rehearsals enabled her to capture 5 episodes in just 2 shoot days, with only enough time for a few takes per shot. Assembling a primarily Gen Z cast and crew, the director pushed boundaries of traditional filmmaking, employing sharp writing
    and original music to hook viewers within the first 3 seconds of the episode, while maintaining the production value of television within a 9:16 aspect ratio. This was the director’s first ever commercial work
    and the series has amassed over 12 million TikTok views, while successfully changing the demographic of Modi Bodi customers.
  • URL :
    https://vimeo.com/901711080/a45faaa011?share=copy