SUB CATEGORY :

AMBIENT: EXHIBITION & INSTALLATION

ENTRANT COMPANY :

INNOCEAN INDONESIA, JAKARTA

TITLE :

YELLOW CANTEEN

BRAND :

DULUX

ADVERTISER :

PT ICI PAINTS INDONESIA

AGENCY :

INNOCEAN INDONESIA, JAKARTA

CHIEF EXECUTIVE OFFICER :

JAMES SANG SEOK LEE

CHIEF CREATIVE OFFICER :

CHOW KOK KEONG

CREATIVE DIRECTOR :

FAJAR NOOR FATHJRI/ALVIN HO

ART DIRECTOR :

ALVIN HO/CHOW KOK KEONG/NIKHOLAS ALVIYANTO/
JAMES HENRY/FAJAR NOOR FATHJRI

COPYWRITER :

CHOW KOK KEONG

AGENCY PRODUCER :

YULIA SUTAN

PROGRAMMER :

JAMES HENRY/ALVIN HO

FILM PRODUCTION COMPANY :

ONE BOX FILMS, JAKARTA

POST-PRODUCTION COMPANY :

FRAME LOGIC, JAKARTA

COMPOSER :

MUDRIK

SOUND PRODUCTION COMPANY :

SPACEBAR AUDIO, JAKARTA

ENGLISH CONTEXT EXPLANATION :

Flies can transmit up to 65 diseases, including deadly typhoid. Open-air school canteens make children highly vulnerable to flies, and poor mealtime hygiene puts them at risk.
Dulux wanted to help. Through research, a solution was found: flies hate yellow. We tested food on two tables—one painted in yellow, the other untouched. Astonishingly, flies were only drawn to the non-yellowed table.
We then transformed school canteens by painting tables, benches, and walls in yellow. The result? The yellow canteens effectively repelled flies, creating a healthier dining environment for students.