SUB CATEGORY :

EVENTS, GUERRILLA MARKETING & STUNTS

ENTRANT COMPANY :

VML THAILAND, BANGKOK

TITLE :

HUNGER RESTAURANT

BRAND :

NETFLIX

ADVERTISER :

NETFLIX

AGENCY :

VML THAILAND, BANGKOK

CHIEF EXECUTIVE OFFICER :

PARATTAJARIYA JALAYANATEJA

MANAGING DIRECTOR :

SEAN ONG

CHIEF CREATIVE OFFICER :

PARK WANNASIRI

EXECUTIVE CREATIVE DIRECTOR :

SORASAK SONGNAPAWUTTIKUL

CREATIVE GROUP HEAD :

VEERAWIN SUKSANTINUNT

ART DIRECTOR :

JIRACHAYA CHOCHAI/TAKSAPORN SARAPHRUND/
NUT JINDAKITTIKUL

COPYWRITER :

VEERAWIN SUKSANTINUNT

EXECUTIVE PRODUCER :

JIROJ MECHOOJIT

AGENCY PRODUCER :

DUANGPORN SRISUKHO/JIRAPORN CHANNAWACH

CLIENT SERVICE DIRECTOR :

SIRINA SHINKHEM

ACCOUNT DIRECTOR :

LALLALITA KUMKHUNTEE

ACCOUNT EXECUTIVE :

THUNYAPORN PHATRAPRASIT/
NEERANUCH SRITAPRA/PAKKAPORN PATTRATHIRANOND

STRATEGIC PLANNING MANAGER :

PICHAMON KARNCHANAPHOOSAKIT

PROJECT MANAGER :

WASCHARIN PONGSIRIVILAS/
SAOWARAK WONGSAKULPISAL/KAMONCHANOK NAVAME

MEDIA AGENCY :

WAVEMAKER THAILAND, BANGKOK

PR AGENCY :

HILL+KNOWLTON STRATEGIES, BANGKOK/STIRR BKK, BANGKOK

POST-PRODUCTION COMPANY :

CHOUX LAB, BANGKOK

ENGLISH CONTEXT EXPLANATION :

While thailand is renowned for its culinary delights, it is less acknowledged for its social inequality. In reality, food serves as a representation of a status symbol – just like what our influence seeking primary audience seek but how to put the reality of these social issues on the plates in front of them?
And in this was the pièce de resistance, if food and netflix’s ‘hunger’ are an experience, we could create a provoking experience to highlight the film, its issues and ignite a conversation, not just on our screens but in the real world.