SUB CATEGORY :

USE OF AUDIO OR VOICE TECHNOLOGY

ENTRANT COMPANY :

OGILVY HK, HONG KONG

TITLE :

UNDERCOVER

BRAND :

WOMEN HELPING WOMEN

ADVERTISER :

WOMEN HELPING WOMEN ASIA

AGENCY :

OGILVY HONG KONG, HONG KONG

MANAGING DIRECTOR :

JENNY CHO (VERTICURL VIETNAM)

CHIEF CREATIVE OFFICER :

REED COLLINS/JOHN DAVENPORT

ASSOCIATE CREATIVE DIRECTOR :

LIZA GEYSENS (OGILVY HK)

ART DIRECTOR :

ELLA WONG

COPYWRITER :

KERWIN CHOY

AGENCY PRODUCER :

DANGKHOA DO (VERTICURL VIETNAM)

TECHNICAL DIRECTOR :

JAMES WONG

SENIOR TECHNICAL MANAGER :

VANHUNG DANG

DESIGNER :

HANHQUYNH VO (VERTICURL VIETNAM)

DEVELOPER :

NHATDUY TRAN (VERTICURL VIETNAM)/
TRUNGTIN DANG (VERTICURL VIETNAM)

SOLUTIONS ARCHITECT :

DUNG LE

SENIOR QA :

HOANLAC CHAU

RICH MEDIA SPECIALIST :

VUHAI TU (VERTICURL VIETNAM)

POST-PRODUCTION COMPANY :

THE VISUAL ASYLUM, SYDNEY

EDITOR :

HENRY GAUNT

ENGLISH CONTEXT EXPLANATION :

In hong kong, local sayings like “寧教人打仔莫教人分妻 “abuse is more acceptable than a divorce”, are passed on from generation to generation, and part of the problem. This mindset is one that urgently needs to change. Anything we can do to help is essential. Because even if change is slow, it is vital. This app uses modern technology to help society with an age-old problem. It might not solve anything overnight, but even the smallest changes make a big difference overtime.