SUB CATEGORY :

SOUND DESIGN

ENTRANT COMPANY :

DENTSU INC., TOKYO

TITLE :

FRIES BEAT

BRAND :

MCDONALD'S

ADVERTISER :

MCDONALD'S COMPANY (JAPAN), LTD.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

YUSUKE SATO

ART DIRECTOR :

YUSUKE KOYANAGI/SAKURA HOTTA

CREATIVE TECHNOLOGIST :

SHINTARO MURAKAMI

AGENCY PRODUCER :

KEISUKE IIDA/YUKI KUBO

ACCOUNT EXECUTIVE :

TSUKURU HISHINUMA/MANA HATSUKARI

PLANNER :

MASASHI ARAKI

PR DIRECTOR :

ANNA TATSUNO

MEDIA AGENCY :

DENTSU INC., TOKYO

PR AGENCY :

DENTSU PR CONSULTING INC., TOKYO

PR PLANNER :

RYOICHI SHIMOYAMA/DAICHI KAWABATA

FILM PRODUCTION COMPANY :

GEEK PICTURES INC., TOKYO/CAVIAR, TOKYO

DIRECTOR :

TAKUMI SHIGA

FILM PRODUCER :

MASAHIRO HAYASAKA/YUKI TANIGUCHI

PRODUCTION MANAGER :

TAKUJI KOBAYASHI/REN ANDO

POST-PRODUCTION COMPANY :

TREE DIGITAL STUDIO INC., TOKYO/
THE ELVES AND THE SHOEMAKER, TOKYO

RETOUCHER :

TOSHIE ROKUDE

SPECIAL EFFECTS COMPANY :

FLUX, TOKYO/KASSEN, TOKYO

CG DESIGNER :

YASUAKI MIYATAKE/KOHEI IWASAKI/TAIYO SATO/KOUHEI MIKI

SOUND PRODUCTION COMPANY :

PIANO INC., TOKYO

MUSIC DIRECTOR :

KEISUKE TOMINAGA/MAYU INABA/SATOSHI NAKASHIMA

ENGLISH CONTEXT EXPLANATION :

For Gen-Z, Mcdonald's had been around since they were born and had become such an iconic, familiar brand they took for granted.it was time for Mcdonald's brand perception to be transformed into something special for them.
Mcdonald's had to become a brand that Gen-Z chose because they loved it, not because it was close or a lower-priced option.