Background:
Although Scallops are the most commonly eaten shellfish in Japan,
they are also the most discarded shellfish. Hokkaido's Sarufutsu Village is home to the largest scallop catch in the country. In 2021, exporters discarded approximately 40,000 tons of shells on the shoreline.
According to experts, not only is it a challenge to secure a place to deposit the shells, there is also an environmental preservation issue.
Therefore, we aimed to transform the discarded shells into a new resource to benefit the local community.
Design Overview:
SHELLMET is made of 100% recycled materials from crushed discarded shells, reducing CO2 emissions by up to 36% compared to plastic. There are many structures in nature that have been continuously optimized over a long period of time. The application of these structures to technological development is called "Biomimicry".
SHELLMET is based on this concept and incorporates a ribbed structure unique to shells. As a result, it succeeded in yielding 133% strength compared to a regular helmet.
We aim to create a sustainable society by recycling SHELLMETs, crushing and reusing them for new materials once their intended use
is complete.
NOTE:
We collaborate with clients from idea generation to design and PR.