SUB CATEGORY :

POSTER

ENTRANT COMPANY :

DENTSU INC., TOKYO

TITLE :

BEAUTIFUL PANIC

BRAND :

THE AD MUSEUM TOKYO

ADVERTISER :

DENTSU INC.

AGENCY :

DENTSU INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

YUYA FURUKAWA/YOSHIHIRO YAGI

CREATIVE DIRECTOR :

HARUKO TSUTSUI

ART DIRECTOR :

MAMIKO TAKAHASHI

COPYWRITER :

SAYOKO MIKI

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

DIRECTOR :

KAZUMA MORINO

FILM PRODUCER :

SAKI GOTSU/TAKUOSAITO/YOHEI FUJITA

EDITOR :

TAKAHIRO HOSHINO

SOUND PRODUCTION COMPANY :

TOYROMUSIC, TOKYO/CUBESATO, TOKYO

MUSIC DIRECTOR :

YOSHIYUKI USUI/SATOSHI YOSHITAKE

PRINT PRODUCTION COMPANY :

J.C.SPARK, TOKYO

DESIGNER :

HIROAKI ENDO/AKARI KOGA

BACKGROUND OVERVIEW :

The D&AD Awards — 2022 Exhibition in Japan was held at the
Ad Museum Tokyo. Our brief was to develop a design concept that reflected the outstanding creativity of the previous year’s D&AD award winners, and to create posters, movies, and thematically linked decor for the exhibition venue. Our objective was not only to generate interest
in advance of the event, but also to heighten the exhibition experience by providing attendees with a visually engaging and thematically coherent context in which to view the works.