SUB CATEGORY :

CASTING

ENTRANT COMPANY :

FINCH, SYDNEY

TITLE :

I'M DYING INSIDE CAMPAIGN

BRAND :

MODIBODI

ADVERTISER :

MODIBODI

AGENCY :

HOWATSON + COMPANY, SYDNEY

CHIEF EXECUTIVE OFFICER :

CHRIS HOWATSON

CHIEF STRATEGY OFFICER :

DOM HICKEY

MANAGING PARTNER :

KRISTIE THISTLEWAITE

EXECUTIVE CREATIVE DIRECTOR :

GAVIN CHIMES

CREATIVE DIRECTOR :

JARED WICKER/SCOTT ZULIANI

ART DIRECTOR :

ELLY PIPICIELLO

COPYWRITER :

KATY HULTON

JUNIOR PRODUCER :

CHARLOTTE BREENE

DESIGNER :

SAM REIHER/ELEANOR DONLEY/ELLENA MILLS/TRENT MICHAEL

HEAD OF PRODUCTION :

HOLLY ALEXANDER

BUSINESS DIRECTOR :

SASHA THARIANI/DEDE STEWART

FILM PRODUCTION COMPANY :

FINCH, SYDNEY

MANAGING DIRECTOR :

COREY ESSE

DIRECTOR :

ARUNDATI THANDUR

DIRECTOR OF PHOTOGRAPHY :

TOM BLACK

EXECUTIVE PRODUCER :

LOREN BRADLEY

FILM PRODUCER :

AMY DYMOND

PRODUCTION DESIGNER :

ALICE LANAGAN

STYLIST :

LYNN MATHUTHU

POST-PRODUCTION COMPANY :

HOWATSON + COMPANY, SYDNEY

EDITOR :

KING YONG

COLORIST :

KEL GRONOW

SOUND PRODUCTION COMPANY :

MOSAIC MUSIC AND SOUND, SYDNEY

SOUND EXECUTIVE PRODUCER :

BILL DOIG

MUSIC COMPOSER :

ADAM MOSES

ENGLISH SYNOPSIS :

'Endo Ain't Gravy' is the first episode in the 5 part TikTok series ‘I’m Dying Inside’, explores a range of modern period experiences with honesty and humour. Following four housemates as they navigate the trials and tribulations of young adult life on your period, from period sex to endometriosis flare-ups, to being bloated when you’re trying to rock corporate chic attire.

ENGLISH CONTEXT EXPLANATION :

Casting a diverse ensemble of female and nonbinary actors, comedians, and TikTok stars was essential to the series's authenticity, relatability and humour. Convincing chemistry was a must, so in casting we combined actors who have comedic chops, with a TikTok star who has followers for leverage - a balanced approach which led to the success of the series. The director cast actors from her existing network before weaving their personalities and experiences through the series in the writer's room; the diverse subcultures of Gen Z were represented through the actors' contributions to the writing and styling of their characters.