SUB CATEGORY :

BROADCAST: MEDIA & ENTERTAINMENT

ENTRANT COMPANY :

TBWA THAILAND\JUICE, BANGKOK

TITLE :

BOSS

BRAND :

SPOTIFY

ADVERTISER :

SPOTIFY

AGENCY :

TBWA THAILAND\JUICE, BANGKOK

CHAIRMAN :

VERADIS VINYARATN

CHIEF EXECUTIVE OFFICER :

MARK PETERSEN/PHANNIKA VONGSAYAN

CHIEF CREATIVE OFFICER :

CHANATTHAPOL TIENSRI

CREATIVE DIRECTOR :

PATTARAPONG LAPJARUPONG/GUSTAVO FIGUEIREDO

CREATIVE GROUP HEAD :

NALIN VIROONHATHAM

ART DIRECTOR :

TANAPOL PHUCHAROEN/KORNPREEYA RIENGRO

COPYWRITER :

VERADIS VINYARATN/NALIN VIROONHATHAM/
PATTARAPONG LAPJARUPONG/CHANATTHAPOL TIENSRI/
DALARNA KAMPEERAPAI/KAWINPOB PANBANPEAW

EXECUTIVE PRODUCER :

SARIYANTI SANNIE

AGENCY PRODUCER :

BILLIE CHOO-LETTS/KIM TEO/DUANGJAI CHOOMNOOMMANEE

GROUND BRAND DIRECTOR :

ANDY NORRIS

BRAND DIRECTOR :

RACHAEL WONG

ASSOCIATE BRAND DIRECTOR :

AGUSTINE LAYOCTO

ACCOUNT DIRECTOR :

PREWPRAE TIRABULKUL

ACCOUNT EXECUTIVE :

NARIT VONGKUSOLKIT

STRATEGIC PLANNING DIRECTOR :

DAVID ADAMS/TOM HARGREAVES

STRATEGIC PLANNER :

SAYAMOL ARTHAVUN/JASMINE THIO

MEDIA AGENCY :

ONE VIBE, BANGKOK

APAC CLIENT LEAD :

JANICE LIONG

MEDIA PLANNING DIRECTOR :

DENISE GOCO

MEDIA PLANNER :

CHINGDUANG SANEAHA/WARAPORN PHUMKACHA/
THITIYA PURATENON/JAKRAPUN NOITHAI/
CHANYA RUNGROJVANICH/NETIMA UMPUCH

STRATEGIC PLANNING DIRECTOR :

UNYARAT WONGRATTANAKOMUT

STRATEGIC PLANNING MANAGER :

KATHERYN LUI/KAMIEN LEE/MARIAN MAGTURO

STRATEGIC PLANNER :

KAMIEN LEE

DIGITAL PARTNERSHIPS LEAD :

SHEIKH EBRAHEM

ASSOCIATE TRADING DIRECTOR, OFFLINE :

PREEYANIT JETTANANUSART

FILM PRODUCTION COMPANY :

FACTORY 01, BANGKOK

DIRECTOR :

PHIRATEE WASINCHAI

DIRECTOR OF PHOTOGRAPHY :

PASIT TANDAECHANURAT

1^ST ASSISTANT DIRECTOR :

KANTAPAT PUTTASUWAN

ASSISTANT DIRECTOR :

KANTAPAT PUTTASUWAN

EXECUTIVE PRODUCER :

RUNGTAWAN NANTHASAEN

FILM PRODUCER :

KOCHAWAN PLOBYON

PRODUCTION MANAGER :

NITTHIJIRA LOETKUNTHAM

PRODUCTION DESIGNER :

PHUWANAI PHANGKHUM/SURASAK JAMJUMRUT

CASTING :

PATTITA JIRAKITTHANARAT

PROP MASTER :

SURASAK JAMJUMRUT

STYLIST :

THIDA ROSTHIP

HAIR & MAKE-UP :

NATCHA TANGMANUS/BOONSIRI NOI-IAM

ART DIRECTOR :

PHUWANAI PHANGKHUM

POST-PRODUCTION COMPANY :

VOLCANX POST PRODUCTION, BANGKOK

EDITOR :

MORI YAMA THONGPRASONG

COLORIST :

PHIRADON WITCHARONASORN

ONLINE ARTIST :

PATTARANAN SUKBUTR

ASSISTANT ONLINE ARTIST :

HATHAIRAT CHENYAVANICH

POST PRODUCER :

THITI WONGTIKUL

SOUND PRODUCTION COMPANY :

MELLOW TUNES, BANGKOK

SOUND ENGINEER :

ARTIT VONGMETTA

ENGLISH SYNOPSIS :

Whenever Thai Gen Zs find themselves in dramatic moments—
no matter how serious—Spotify gets them. With over a billion playlists, no one understands them better. This inspired our
big idea: “When No One Gets You, Playlists Get You.”

A young man texts his boss with excuses to skip work. He is then caught red-handed when he ends up face-to-face with her on the train. Luckily, there’s a playlist for moments like this: “Leave isn’t enough. I need to resign.” Capturing the main character’s feelings even better than his friends could.

ENGLISH CONTEXT EXPLANATION :

Spotify is the world’s leading music streaming platform—
but not yet in Thailand.
Among Thai GenZ, our main audience, Spotify is perceived as lacking a local connection. To address this, we aim to become
an integral part of Thai culture.

Thai GenZ is known for their resilient positivity, often finding humor in life’s challenges. This mindset is reflected in the countless memes and witty catchphrases circulating on social media. These expressions have naturally made their way into Spotify’s playlist feature, where users create and name playlists that reflect their moods and emotions.

With over a billion playlists, Spotify offers a unique space for self-expression, perfectly capturing Thai GenZ’s blend of sarcasm, optimism, and creativity.

To celebrate this connection, we introduced “When No One Gets You, Playlists Get You” a campaign that highlights how Spotify resonates with Thai GenZ through their most relatable and dramatic moments.