SUB CATEGORY :

BROADCAST: PUBLIC SERVICES & CAUSE APPEALS

ENTRANT COMPANY :

GEEK PICTURES INC., TOKYO

TITLE :

THE TEMPTATION

BRAND :

ZERO ACCIDENTS, SAFE DRIVING PROJECT

ADVERTISER :

OKAYAMA TOYOPET

AGENCY :

DAIICHI AGENCY CO., LTD., OKAYAMA/POP5, TOKYO/
ROUTE & ASSOCIATES INC., OKAYAMA

CREATIVE DIRECTOR :

JUNICHI TANAKA

ART DIRECTOR :

YOSHIHIRO WADA

COPYWRITER :

JUNICHI TANAKA

CREATIVE PRODUCER :

HITOSHI TANAKA

DESIGNER :

YUTO NISHIMURA

ACCOUNT EXECUTIVE :

HIROAKI TAKEMOTO

PR DIRECTOR :

KOURU MUTSUURA

FILM PRODUCTION COMPANY :

GEEK PICTURES INC., TOKYO

DIRECTOR :

KAI OE

CINEMATOGRAPHER :

MAO OHKAWARA

GAFFER :

AKIHIRO NUMATA

FILM PRODUCER :

TAKASHI KAWAMURA

CREATIVE PRODUCER :

KOSUI YAMASHINA

PRODUCTION MANAGER :

RYOGA KAWASHIMA

CASTING :

MAI HIROSAWA/TAKUMI HARAGUCHI/
KODAI MATSUOKA/KONOSUKE NODA

MA :

SHOTA AKIYAMA

STYLIST :

RINA SATO

HAIR & MAKE-UP :

NANA YOKAI

PLANNER :

KAI OE/AKIRA KADOYA/SAKI NAKATA

EDITOR :

KAI OE/YUTAKA SAKAGAMI

SOUND DESIGNER :

NAOYUKI CHIKATANI

ENGLISH SYNOPSIS :

A tipsy man exits a bar and reaches for the car door in a parking lot when the "angel" within him grabs his arm to stop him. Suddenly, the "devil" within him appears from behind, leading to
a heated exchange between the angel and the devil, leaving
the man torn. Succumbing to the devil’s sweet words, he opens
the car door, only to notice a child car seat in the back. Hearing
the angel’s plea, he decides not to drive and walks home instead.
On his way, as he steps onto a crosswalk, a sudden glare of headlights catches his eye, followed by the shocking impact of an accident.

ENGLISH CONTEXT EXPLANATION :

In 2023, Japan's National Police Agency reported that the fatal accident rate for drunk driving is approximately six times higher than for sober driving, with concerns over an increase following the easing of COVID-19 restrictions. The goal is for local car dealerships, rather than automobile manufacturers, to take responsibility for reducing and eliminating drunk driving as part of their role in selling vehicles within the community.