• SUB CATEGORY :
    ONLINE FILM: FOOD & BEVERAGES
  • ENTRANT COMPANY :
    GGWP BANGKOK, BANGKOK
  • TITLE :
    KUNNID SAUCE : FLAVOR OF ISAAN IN THE CITY
  • BRAND :
    NUMJIM KUNNID
  • ADVERTISER :
    NUMJIM KUNNID
  • AGENCY :
    GGWP BANGKOK, BANGKOK
  • MANAGING DIRECTOR :
    CHAWANOP JOE SEE-AMPAI
  • EXECUTIVE CREATIVE DIRECTOR :
    ROTROB RAMAKOMUT
  • CREATIVE DIRECTOR :
    NICATE LEELACHUTIPONG
  • ART DIRECTOR :
    ROTROB RAMAKOMUT/NICATE LEELACHUTIPONG/
    PITCHANAT KUNAVICHAYANONT
  • COPYWRITER :
    ARPARKORN JONGJAIPRA/MANITA MUNGMEE/
    SIRIYAPHON DAMNOI
  • ACCOUNT DIRECTOR :
    SASITA CHOLVIJARN
  • STRATEGIC PLANNING DIRECTOR :
    CHAWANOP SEE-AMPAI
  • DIRECTOR :
    ROTROB RAMAKOMUT
  • DIRECTOR OF PHOTOGRAPHY :
    CHALONGWUT CHORRUANGSAK
  • ASSISTANT DIRECTOR :
    TOBTAB CHANINART
  • FILM PRODUCER :
    NITA ARUNSIRI
  • CASTING :
    CHUTIMON LERTVANITCHKIJKUL
  • STYLIST :
    PUNPUN PUNTIP
  • EDITOR :
    HARIN PAESONGTHAI
  • COLORIST :
    NICATE LEELACHUTIPONG
  • COMPUTER ARTIST :
    THITIPON JARUBOON
  • ENGLISH SYNOPSIS :
    The film follows an Isaan worker (people from Northeastern Thailand) who has just arrived in Bangkok to pursue a better life. In this alien environment, they find comfort in a small but meaningful possession—a bottle of Kunnid Thai Northeastern BBQ Sauce, a taste of home. Rather than romanticizing
    the migrant experience, the film shows the raw reality of adapting to a new life and how something as simple as a familiar taste can turn a harsh city into a bearable home.
  • ENGLISH CONTEXT EXPLANATION :
    The film focuses on the Isaan people, a group from
    the Northeastern region of Thailand, often stereotyped as innocent and hardworking laborers. Many Isaan workers migrate to Bangkok in search of better opportunities, but the harsh realities of the city often lead to exploitation and scams.

    Kunnid Thai Northeastern BBQ Sauce, a beloved staple in Isaan households, makes its first appearance in Bangkok to offer
    these workers a taste of home and the strength to persevere.
    This relatable insight resonates not only with Isaan people but
    with anyone who has experienced migration and the longing for something familiar in a new, often challenging environment.
  • URL 1 :
    https://www.facebook.com/namjimkunnid/videos/1292423301926545
  • URL 2 :
    https://www.youtube.com/watch?v=kyZTPPSMy30