• SUB CATEGORY :
    ONLINE FILM: CONSUMER GOODS
  • ENTRANT COMPANY :
    BBDO INDIA, MUMBAI
  • TITLE :
    HOMETEAMS #SHARETHELOAD
  • BRAND :
    ARIEL INDIA
  • ADVERTISER :
    P&G INDIA
  • AGENCY :
    BBDO INDIA PVT LTD., MUMBAI
  • CHAIRMAN :
    JOSY PAUL
  • VICE PRESIDENT - PLANNING :
    NAINA MEATTLE
  • CHIEF MARKETING OFFICER :
    MUKTA MAHESHWARI
  • CHIEF EXECUTIVE OFFICER :
    SURAJA KISHORE
  • CHIEF CREATIVE OFFICER :
    JOSY PAUL/HEMANT SHRINGY
  • CREATIVE DIRECTOR :
    JOSY PAUL/HEMANT SHRINGY
  • ART DIRECTOR :
    GIRISH W.
  • COPYWRITER :
    HARSHIL SHAH
  • DESIGNER :
    HITESH SHAH/ANUP TONDWALKAR/VENKATESH P./
    MANOJ BANKAR
  • BUSINESS STRATEGY DIRECTOR :
    KAIZAD PARDIWALLA
  • BRAND DIRECTOR :
    RITANSHU KASHYAP
  • SENIOR BRAND MANAGER :
    PRAGYA MALIK
  • BRAND COMMUNICATIONS MANAGER :
    RIA ARORA
  • CLIENT SERVICE DIRECTOR :
    OMAR KHAN
  • ACCOUNT EXECUTIVE :
    ANJALI JETHANI
  • STRATEGIC PLANNER :
    MADHUBONI BHATTACHARYA
  • MEDIA AGENCY :
    ESSENCEMEDIACOM, MUMBAI
  • PR AGENCY :
    ACTI MEDIA, MUMBAI
  • FILM PRODUCTION COMPANY :
    TIGER BABY TELLY, MUMBAI
  • DIRECTOR :
    AKSANKSHA SEDA
  • EXECUTIVE PRODUCER :
    YOSHITA BHASKAR
  • POST-PRODUCTION COMPANY :
    TIGER BABY FILM, MUMBAI
  • ENGLISH SYNOPSIS :
    Our eye-opening film tells the story of Aisha, who declines
    a work-related travel opportunity because she is concerned about her husband being able to manage the home while she is away, highlighting the mental load of household work.

    Endline: HomeTeams #ShareTheLoad
  • URL :