• SUB CATEGORY :
    ONLINE FILM: RETAIL
  • ENTRANT COMPANY :
    GIGIL, MANILA
  • TITLE :
    STEAL
  • BRAND :
    MANDAUE FOAM HOME STORE
  • ADVERTISER :
    MANDAUE FOAM HOME STORE
  • AGENCY :
    GIGIL, MANILA
  • MANAGING DIRECTOR :
    JAKE YRASTORZA
  • CHIEF CREATIVE OFFICER :
    BADONG ABESAMIS/HERBERT HERNANDEZ
  • CREATIVE DIRECTOR :
    SAEID MOHAMED SALEH/HOPE REYES/JEANO CRUZ
  • ART DIRECTOR :
    YNNA MILAMBILING/HAUI SACAY/ALLY DIAZ
  • COPYWRITER :
    FRENZON CACAS/HANS DIMAGUILA
  • AGENCY PRODUCER :
    SASA PASCUAL/DENISE ELIZON
  • ACCOUNT DIRECTOR :
    BEVERLY LUBID/YOSH KIKKAWA
  • ACCOUNT MANAGER :
    YZA DE MESA/BANJ SARMIENTO
  • STRATEGIC PLANNER :
    NANAIS HERNANDEZ/MIGGI RAMOS
  • FILM PRODUCTION COMPANY :
    ARCADE FILM FACTORY, MANILA
  • MANAGING DIRECTOR :
    JEORGE AGCAOILI
  • DIRECTOR :
    MARIUS TALAMPAS
  • DIRECTOR OF PHOTOGRAPHY :
    KARA MORENO
  • CAMERAMAN :
    IAN DAVID/KEVIN RUTIA/RICHMOND CADSAWAN
  • GAFFER :
    JOEL TIONGSON
  • KEYGRIP :
    JESUS VITUG
  • ASSISTANT DIRECTOR :
    JAMES SALES
  • EXECUTIVE PRODUCER :
    PAULA COLLADO
  • LINE PRODUCER :
    MARA BERNALDO
  • PRODUCTION MANAGER :
    KRISTINE AGUILAR
  • PRODUCTION DESIGNER :
    RIOUS CALISO
  • ONLINE EDITOR :
    NEIL MENDOZA
  • OFFLINE EDITOR :
    ALVIN CHAN
  • GRADING :
    BAREBONES
  • CASTING :
    CARLOS LAPIRA
  • HAIR & MAKE-UP :
    DIANNE DEL MUNDO
  • STAFF :
    KAT QUIMIRIT/MEI PONDARE/DARYL CACA
  • POST-PRODUCTION COMPANY :
    ARCADE FILM FACTORY, MANILA
  • SOUND PRODUCTION COMPANY :
    HIT PRODUCTIONS, MANILA
  • SOUND ENGINEER :
    VENER ARISTON
  • MUSIC ARRANGER :
    ARNOLD BUENO
  • ENGLISH SYNOPSIS :
    Showcasing a wide range of home products in an ad is as tricky as pulling off a heist, so the brand decided to foil one instead.
    The film follows three burglars attempting to rob a seemingly ordinary house. As they search for valuable items, a series of eerie events occur as housewares—including lampshades,
    bed frames, dining furniture, and light bulbs—begin to multiply to
    an overwhelming gamut of models, causing the heist spiral out of control.
  • ENGLISH CONTEXT EXPLANATION :
    OBJECTIVE: To establish that Mandaue is a big brand: With over 50 showrooms nationwide, Mandaue Foam Home Store has been trusted for their high-quality mattresses. But they wanted to tell Filipinos that they also offer thousands of home products.

    RESULTS:
    • 64M views
    • 200% spike in online brand mentions and conversations
    • 63.22% increase in online sales vs. the same period in 2023
    • 221% increase in online sales post-campaign
    • The campaign marked the brand’s highest online sales in 2 years
  • URL :
    https://www.facebook.com/mandauefoam/videos/1264986841584199