SUB CATEGORY :

ONLINE FILM: PUBLIC SERVICES & CAUSE APPEALS

ENTRANT COMPANY :

TBWA\SMP, MANILA

TITLE :

BAHA (FLOOD) FOR BREAKFAST

BRAND :

PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING (PPCRV)

ADVERTISER :

PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING (PPCRV)

AGENCY :

TBWA\SMP, MANILA

CHIEF OPERATION OFFICER :

PORTIA M. CATUIRA

CHIEF EXECUTIVE OFFICER :

MELVIN M. MANGADA

CREATIVE DIRECTOR :

RYAN RUBILLAR

ART DIRECTOR :

PAUL CONTRERAS/ROI MARCELINO

COPYWRITER :

ERIKA ROBELO/TONI PANAGUITO

ACCOUNT MANAGER :

ERROL MENDOZA

STRATEGIC PLANNING DIRECTOR :

ISSA IGNACIO

FILM PRODUCTION COMPANY :

FILMPABRIKA INC., MANILA

DIRECTOR :

JOEL LIMCHOC

DIRECTOR OF PHOTOGRAPHY :

JA TADENA

ASSISTANT DIRECTOR :

CRIS PASTURAN

EXECUTIVE PRODUCER :

ANAFE MANUEL

FILM PRODUCER :

STEVE VESAGAS

LINE PRODUCER :

LEI VILLENA

PRODUCTION MANAGER :

ME-ANN BALLESTEROS

OFFLINE EDITOR :

JAY HALILI

COLORIST :

DIA MAGSAYSAY SIGUA

CASTING :

GENIEVE MERCADO

ONLINE EDITOR :

DOLPS FERNANDO

SOUND PRODUCTION COMPANY :

LOUDBOX STUDIOS, MANILA

SOUND ENGINEER :

MARK MCCULLIE

ENGLISH SYNOPSIS :

A Filipino family lives on a flooded household as if the flood isn’t there. A nagging but religious mother calls the family for breakfast, with each member carrying their own morning problems: an escaped turtle, a misplaced cup of iced coffee,
but not the flood.

ENGLISH CONTEXT EXPLANATION :

In the Philippines, there is such a thing as resiliency-porn.
On social media, the cheerful disposition and indomitable spirit of Filipinos amidst calamities is overly romanticized. This breeds
a government that doesn’t serve the people and a people that doesn’t hold its government accountable.

We believe in the power of elections to effect change. But if Filipinos continue to embrace a distorted spirit of resiliency,
will they be responsible enough to vote for the right public officials?

Together with Parish Pastoral Council for Responsible Voting (PPCRV), we ‘ve produced a film that will serve as a wake-up call among Filipinos to stop normalizing poor standard of living and start demanding for a better government by voting the right candidates.