-
SUB CATEGORY :
MICRO SHORT FILM
-
ENTRANT COMPANY :
LEO THAILAND, BANGKOK
-
TITLE :
WHAT THE FAST!
-
BRAND :
KRUNGSRI FIRST CHOICE
-
ADVERTISER :
KRUNGSRI FIRST CHOICE
-
AGENCY :
LEO THAILAND, BANGKOK
-
CHIEF EXECUTIVE OFFICER :
THIPAYACHAND HASDIN
-
MANAGING DIRECTOR :
SUREEPORN KULCHOTEHIRUN
-
CHIEF CREATIVE OFFICER :
PRASERT VIJITPAWAN
-
EXECUTIVE CREATIVE DIRECTOR :
THITI BOONKERD
-
CREATIVE DIRECTOR :
THEETASAK DANGROJANA
-
ART DIRECTOR :
ARNON JEARANAISILP
-
SENIOR COPYWRITER :
PRASERT VIJITPAWAN
-
COPYWRITER :
NORAWIT SARATSAMITH/SHANYA JIWACHOTKAMJORN
-
AGENCY PRODUCER :
RUNGRUDEE CHINPRATAN
-
PROJECT MANAGER :
KANYANAT DAEWILOR
-
CLIENT SERVICE DIRECTOR :
RATHAWAN SUKANAKE
-
ACCOUNT DIRECTOR :
PATTRA KETSAMATHI
-
ACCOUNT MANAGER :
NAPHASORN PRACHAMMUANG
-
STRATEGIC PLANNING DIRECTOR :
DOUNGJAI SAWASDEE MOYON
-
STRATEGIC PLANNER :
PUREE PREYAPRAWAT
-
FILM PRODUCTION COMPANY :
FACTORY 01, BANGKOK
-
DIRECTOR :
WUTHISAK ANARNKAPORN
-
DIRECTOR OF PHOTOGRAPHY :
KRITSADA NAKAGATE
-
CINEMATOGRAPHER :
MOVING RENTAL CO., LTD.
-
CAMERAMAN :
NATTAPAT PROMCHUAY
-
GAFFER :
UDOM PINTHONG
-
ASSISTANT DIRECTOR :
MATTANEE UAJARERNSUP
-
EXECUTIVE PRODUCER :
RUNGTAWAN NANTHASAEN
-
FILM PRODUCER :
WIPAWEE KHIRIRAT
-
PRODUCTION MANAGER :
BOONSITA LIMPRASERT
-
CASTING :
PORNTHIP MUTTISOM
-
STYLIST :
THIDA ROSTHIP
-
HAIR & MAKE-UP :
KANOKPORN RABIEBNAVEENURAK
-
LOCATION MANAGER :
TASANAPONG KITTIKHUN
-
ART DIRECTOR :
DANUPON KHUMPUN
-
POST-PRODUCTION COMPANY :
FACTORY 01, BANGKOK
-
EDITOR :
JIRAWAT JIRAWANGSO
-
COLORIST :
NATNICHA SUWANPRAPA
-
FLAME ARTIST :
POWER KUAN
-
TECHNICAL DESIGNER :
ARTIT VONGMETTA
-
SOUND DESIGNER :
WAIGOON LAOPIPATPINYO
-
ASSISTANT SOUND ENGINEER :
NITHIT WONGWATTANASIL
-
SOUND PRODUCER :
NATTAKARN BOONTHANOM
-
POST EXECUTIVE PRODUCER :
WIPAWEE KHIRIRAT
-
POST PRODUCER :
PRAPA SUTHIRAWATTHANANON
-
POST PRODUCTION SUPERVISOR :
COLIN FOO
-
SOUND PRODUCTION COMPANY :
MELLOW TUNES, BANGKOK
-
ENGLISH SYNOPSIS :
This is a commercial Film made for First Choice, a Thailand-based cash card and credit card brand, for their ‘Fast Acquisition’ Campaign. They want to promote the ’Fastest Approval’ features, which they are the leader in the market right now. The film starts with a scene where audiences see a quick application approval from someone’s First Choice app. Then the film continues by capturing the feeling of ‘Fast approval’ by telling a metaphorical story of how ‘approval scenarios’ in lives would it be, if they were as fast as First Choice’s approval. Result : 10 Million Views within
1 month / Acquisition rate increases by 31% , grows by +5% Feb 2024 VS Mar 2024 / More than 54% of applicant are from online / Spending is growing since launch.
-
ENGLISH CONTEXT EXPLANATION :
Thailand is one of world’s worst traffic countries. Most Thais prefer ‘motorcycle taxis’ as a faster choice to get around.
These set of films commercial use this context of ‘Fast’ in Thai people’s lives to capture the feeling of how fast it is to apply and
get approval at First Choice.
This campaign by Krungsri First Choice demonstrates
an excellence marketing strategy by using ‘fast communication’.
A fast, micro films that communicate about how fast the approval process is at First Choice. With fast and simple video people will be redirect fast to the brand website where they can apply for First Choice card and get an instant approve.
First Choice Cash and Credit Card needs to gain new users from the existing pool of customers in the market. This year, they want to promote the 'Fastest Approval' features, which they are
the leader in the market right now. This film series is designed to be fast, simple, short and become an online entertainment content. We filled in humor into the story to make sure people will be entertained as well as be informed about product’s attributes.
-
URL :
