• SUB CATEGORY :
    USE OF FILM AS A MEDIUM
  • ENTRANT COMPANY :
    INNOCEAN, SEOUL
  • TITLE :
    NIGHT FISHING
  • BRAND :
    HYUNDAI MOTOR COMPANY
  • ADVERTISER :
    HYUNDAI MOTOR COMPANY
  • AGENCY :
    INNOCEAN, SEOUL
  • CHIEF CREATIVE OFFICER :
    JUNG A KIM
  • CREATIVE DIRECTOR :
    NARI MOON
  • ART DIRECTOR :
    EUN-HA OH
  • COPYWRITER :
    DOYU YANG/SEUNG-HA RHEE
  • CREATIVE TECHNOLOGIST :
    HYE-DONG ROH
  • AGENCY PRODUCER :
    BAE-SUNG KIM
  • ACCOUNT DIRECTOR :
    HAK-NO HAYDEN YUN
  • ACCOUNT MANAGER :
    GYE-EUN CHANG
  • ACCOUNT EXECUTIVE :
    BO-KYUNG KIM/MIN KANG/SARAH YUNA CHOI/SEJIN SAM KIM
  • FILM PRODUCTION COMPANY :
    STANNUM/MARKENFILM ASIA/MEGI BLUE/GONGBAEK, SEOUL
  • STANNUM CHIEF EXECUTIVE OFFICER :
    SUYOUN CHOI
  • DIRECTOR :
    BYOUNG-GON MOON
  • CAMERAMAN :
    KYUYEON LEE/WONWOO JUNG/TAEWOO KIM
  • EXECUTIVE PRODUCER :
    IN-AH LEE
  • FILM PRODUCER :
    SUKKU SON
  • WRITER :
    HONG SUKJAE (MARKENFILM ASIA)
  • DIRECTOR OF PHOTOGRAPHY :
    CHO HYUNGRAE (MARKENFILM ASIA)
  • PRODUCTION DESIGNER :
    KIM SOOHEE (URBAN FICTION)
  • EDITOR :
    KIM WOOILL (ENTITLE)/GOO SUNGMO (ENTITLE)
  • FIRST ASSISTANT DIRECTOR :
    JEON HOYONG (MARKENFILM ASIA)
  • STUNT COORDINATOR :
    NOH NAMSEOK (BORNSTUNT)
  • DRONE OPERATORS :
    NAHM KIHYUK (FREELANCER)/KIM SIYOON (FREELANCER)
  • GAFFER :
    LEE GILGYU (MILESTONE)
  • COSTUME DESIGNER :
    CHAE KYUNGHWA (CHAEKYUNG HWA CO., LTD)
  • COLORIST :
    SÖNKE HEUER (INFECTED)
  • COMPOSER/HEAD OF MUSIC :
    LUIS ALMAU (SOUNDTREE)
  • SOUND DESIGNER/HEAD OF SOUND :
    HENNING KNÖPFEL (SOUNDTREE)
  • SOUND DESIGNERS :
    JACK PATTERSON (SOUNDTREE)/TOM JOYCE (SOUNDTREE)
  • MANAGING DIRECTOR/EXECUTIVE PRODUCER SOUNDTREE :
    JAY JAMES (SOUNDTREE)
  • ADDITIONAL ORIGINAL SCORE COMPOSER :
    BRAND NEWJIQ (THE MUSIC)/KIM JAEHYUN (THE MUSIC)
  • MANAGING DIRECTORS :
    PEER MÜNSTER (INFECTED)/YACOOB ESSACK (INFECTED)
  • VFX PRODUCERS :
    PAWEL WLODARCZYK (INFECTED)/TANIA SAMKOVA (INFECTED)
  • VFX SUPERVISOR :
    SERGI TIGINASHVILI (INFECTED)
  • VFX SUPERVISOR/SENIOR 3D ARTIST :
    DAWID CENCORA (INFECTED)
  • TITLE SEQUENCE :
    LEE HEEBOK (GIANTSTEP)/YOON HYUNJI (GIANTSTEP)/
    KANG YOOSUN (GIANTSTEP)/CHO DONGWOOK (GIANTSTEP)
  • SONGS :
    BRAND NEWJIQ (THE MUSIC)/KIM JAEHYUN (THE MUSIC)
  • POST-PRODUCTION COMPANY :
    PLAN'IT PRODUCTION/HYPE, SEOUL
  • EDITOR :
    JUNG-HOON LEE/HYEON-JUN KIM
  • POST EXECUTIVE PRODUCER :
    YOUNG-HWI SEO
  • POST PRODUCER :
    MOONJU JEONG
  • SPECIAL EFFECTS COMPANY :
    LOCUS, SEOUL
  • VISUAL EFFECTS :
    CHOHWI PARK/HEEJI KIM/HYEONGBIN YOON/
    YOOKYUNG HONG/JIYOUNG KIM/
    CHIYOUNG PARK/YOUJIN LEE
  • SOUND PRODUCTION COMPANY :
    STONE SOUND WORKS, SEOUL
  • SOUND DESIGNER :
    HEEKOOK HUR/HYUNJI SHIN/EHYUN MOON
  • ENGLISH SYNOPSIS :
    [A secret agent's record captured by IONIQ's 7 cameras]

    On a deserted riverside, a man keeps watching alone by his tent throughout the night. Inside his car, suspicious radio transmissions repeatedly report power outages in the vicinity. Having received reports of attacks by an unknown entity,
    he heads to the malfunctioning electric vehicle charging station. Using a car battery as bait, he casts his fishing rod and waits alone for a bite… Tonight, the most dangerous night fishing begins!
  • ENGLISH CONTEXT EXPLANATION :
    [World’s First Experimental Movie Filmed with Car Cameras]

    Hyundai Motor Company invested a sizable budget since
    the launch of its electric car flagship, the IONIQ. However, its core target, the MZ generation, has shown little interest(1.4% IONIQ awareness among the MZ generation). As a solution, Hyundai decided to create unique content that only the IONIQ could produce, aiming to appeal to the MZ's love for fresh content. Equipped with seven cameras, including key features like
    the Digital Side Mirror(DSM), the IONIQ produced content that had never been created before.

    Creating a 13-minute film with only fixed car cameras presented
    a series of challenges. From the planning stages, which included consideration of the unique circumstances, to corresponding story development, filming, editing, and post-production,
    the entire process required innovative endeavors across various fields. Surprisingly, 'Night Fishing' never displays the IONIQ logo or a full shot of the vehicle. Nevertheless, the brand search rate among Gen Z has more than doubled. Additionally, IONIQ test drives have reached the highest numbers since the vehicle’s launch, making 'Night Fishing' more effective than any advertisement Hyundai has ever executed.