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SUB CATEGORY :
USE OF FILM AS A MEDIUM
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ENTRANT COMPANY :
CHOOJAI AND FRIENDS, BANGKOK
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TITLE :
BEAT THE DEBT
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BRAND :
TTB
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ADVERTISER :
TMBTHANACHART BANK PUBLIC COMPANY LIMITED
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AGENCY :
CHOOJAI AND FRIENDS, BANGKOK
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MANAGING DIRECTOR :
RACHJIRA CHANTARAWIWAT
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EXECUTIVE CREATIVE DIRECTOR :
KOMSAN WATTANAVANITCHAKORN
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CREATIVE DIRECTOR :
NUTTHAPORN TEPPITAK
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ART DIRECTOR :
PATINYA NAVARAJ/PRAEWA CHOKSATHAPORN
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COPYWRITER :
MAYSAH UNGPAKORNKAEW
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ACCOUNT DIRECTOR :
ORACHA CHINSAWATPUN
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DIRECTOR :
JATUPHONG RUNGRUEANGDECHAPHAT
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DIRECTOR OF PHOTOGRAPHY :
NISHA JURAIRATTANPORN
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ASSISTANT DIRECTOR :
RONNACHAI NAKORNFANG
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FILM PRODUCER :
PAVARANAN KANPAIROH
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PRODUCTION MANAGER :
DARAT BUSSAGRANUTO
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POST-PRODUCTION COMPANY :
SO GOOD HOUSE, BANGKOK
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EDITOR :
HANSAR EIAMCHAI
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POST PRODUCER :
PAWINEE EDWINA
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SOUND PRODUCTION COMPANY :
CINE SOUND STUDIO CO., LTD., BANGKOK
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ENGLISH SYNOPSIS :
The QR code film "Beat the Debt" by ttb tells the story of ttb employee inviting everyone struggling with debt to scan
a QR code and discover the right solutions to overcome their financial burdens. Every scene in the film is uniquely crafted as a QR code, designed using handmade props and setups. The storyline mentions the challenges faced by people in debt, including those who spend their entire salary on debt repayments, those who cannot manage their debts with a single job, and those who feel stressed about their debts but are too afraid to share their struggles with anyone. No matter what type of debt you're dealing with, ttb provides solutions to help you overcome it all.
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ENGLISH CONTEXT EXPLANATION :
The main issue is that Thais often lack financial literacy and
the motivation to improve their financial understanding. They seldom engage with available resources, such as financial courses or other educational materials, finding them boring, and tend to avoid the financial solutions offered by many banks because they are too complex and overwhelming. As a result,
they struggle to manage their debt properly and often resort to quick fixes with higher interest rates, such as loan sharks, worsening their debt and trapping them in a cycle of debt well into old age.
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URL :
