LOTUS :

LOTUS ROOTS

ENTRANT COMPANY :

TBWA, SHANGHAI

TITLE :

YOGA VILLAGE

BRAND :

ADIDAS

ADVERTISER :

ADIDAS CHINA

AGENCY :

TBWA\GROUP CHINA, SHANGHAI

CHIEF EXECUTIVE OFFICER :

JOANNE LAO

CHIEF CREATIVE OFFICER :

RONNIE WU

EXECUTIVE CREATIVE DIRECTOR :

MO CHEN

CREATIVE DIRECTOR :

RON DIAO

COPYWRITER :

DORIS CHEN

AGENCY PRODUCER :

WINNIE WANG

CONTENT VIDEO DIRECTOR :

ALEXANDER KANG

DESIGNER :

JOY LI

HEAD OF PRODUCTION :

CHRISTINE CHEN

GROUP ACCOUNT DIRECTOR :

CISSY SHEN

ACCOUNT MANAGER :

ANNA YANG

ACCOUNT EXECUTIVE :

YURI LI

FILM PRODUCTION COMPANY :

SHANGHAI SHIBEI MEDIA CO.,LTD., SHANGHAI

PRINT PHOTOGRAPHER :

ZHANNAN ZHAO

EXECUTIVE PRODUCER :

JIMMY LIU

FILM PRODUCER :

YAXIN ZHANG

CULTURAL CONTEXT EXPLANATION :

To strengthen its sports leadership, ADIDAS released a new brand platform “You Got This”. This platform aims to disarm the pressure in sports – whether it be from coaches or social media.

In China, sports participation is growing rapidly. But as a competitive society that cares a lot about appearance and winning, the pressure we put on ourselves can be a barrier to truly enjoying sports.