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  • SUB CATEGORY :
    USER EXPERIENCE FOR MOBILE
  • ENTRANT COMPANY :
    DENTSU CREATIVE INC., JAKARTA
  • TITLE :
    MANTRA OF HOPE
  • BRAND :
    KOMPAS
  • ADVERTISER :
    KOMPAS GRAMEDIA GROUP
  • AGENCY :
    DENTSU INDONESIA, JAKARTA
  • CHIEF EXECUTIVE OFFICER :
    WISNU SATYA PUTRA
  • EXECUTIVE CREATIVE DIRECTOR :
    DEFRI DWIPAPUTRA
  • CREATIVE DIRECTOR :
    DEBRINA RAO
  • CREATIVE GROUP HEAD :
    REISHA ANNABELLE SINULINGGA
  • ART DIRECTOR :
    ANGGIA LARASATI/DAVID RUSLI
  • COPYWRITER :
    CATHERINE NATHASYA
  • PROJECT MANAGER :
    RINDIA FLORITA
  • DEVELOPER :
    TENSTUD CREATIVE TECHNOLOGY STUDIO
  • ACCOUNT DIRECTOR :
    RIZKI SEPTIANINGTIAS
  • FILM PRODUCTION COMPANY :
    SYNDICATE FILM, JAKARTA
  • ENGLISH CONTEXT EXPLANATION :
    In Indonesia, 9 out of 10 sexual assault cases remain unresolved due to the lack of evidence proving non-consent. Even when victims present physical evidence, they risk being criminalized for defamation. This discourages many from reporting their cases, as they lose hope in achieving justice and believe they stand no chance in court.

    MANTRA of Hope is an app that helps sexual assault victims
    automatically collect audio evidence to prove non-consent in court.

    The app is activated by a personalized mantra, composed of the victim's chosen words of rejection, to secretly turn on automatic recording. This recorded evidence, accompanied by unedited metadata, strengthens the victim's chances of winning in court.

    MANTRA of Hope has empowered thousands by educating them about their rights and providing a tool to seek justice. Through widespread outreach in podcasts, news articles, and digital media, the app has inspired action nationwide. Legal experts praise its ability to present strong evidence in court, equipping victims the confidence to fight for their justice.

    31+ Billion worth media value
    42+ Million total impressions
  • URL :