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  • SUB CATEGORY :
    MOBILE TECHNOLOGY
  • ENTRANT COMPANY :
    DENTSU CREATIVE INC., JAKARTA
  • TITLE :
    MANTRA OF HOPE
  • BRAND :
    KOMPAS
  • ADVERTISER :
    KOMPAS GRAMEDIA GROUP
  • AGENCY :
    DENTSU INDONESIA, JAKARTA
  • CHIEF EXECUTIVE OFFICER :
    WISNU SATYA PUTRA
  • EXECUTIVE CREATIVE DIRECTOR :
    DEFRI DWIPAPUTRA
  • CREATIVE DIRECTOR :
    DEBRINA RAO
  • CREATIVE GROUP HEAD :
    REISHA ANNABELLE SINULINGGA
  • ART DIRECTOR :
    ANGGIA LARASATI/DAVID RUSLI
  • COPYWRITER :
    CATHERINE NATHASYA
  • PROJECT MANAGER :
    RINDIA FLORITA
  • DEVELOPER :
    TENSTUD CREATIVE TECHNOLOGY STUDIO
  • ACCOUNT DIRECTOR :
    RIZKI SEPTIANINGTIAS
  • FILM PRODUCTION COMPANY :
    SYNDICATE FILM, JAKARTA
  • ENGLISH CONTEXT EXPLANATION :
    In Indonesia, 9 out of 10 sexual assault cases remain unresolved due to the lack of evidence proving non-consent. Even when victims present physical evidence, they risk being criminalized for defamation. This discourages many from reporting their cases, as they lose hope in achieving justice and believe they stand no chance in court.

    MANTRA of Hope is an app that helps sexual assault victims automatically collect audio evidence to prove non-consent in court.

    The discretion is achieved by recalibrating the phone system's backend to seamlessly activate secure records in the background while capturing audio during the incident.

    It is activated by a personalized mantra, composed of the victim's chosen words of rejection, to secretly turn on automatic recording. This recorded evidence, accompanied by unedited metadata consists of date, time and location, strengthens the victim's chances of winning in court.

    MANTRA of Hope has empowered thousands by educating them about their rights and providing a tool for justice. Promoted through podcasts, news, and digital media, the app has inspired nationwide action. Legal experts commend its ability to present strong evidence in court, giving victims confidence to seek justice.

    31+ Billion worth media value
    42+ Million total impressions
  • URL :