SUB CATEGORY :

MCOMMERCE

ENTRANT COMPANY :

DENTSU CREATIVE INC., JAKARTA

TITLE :

THE HAIRFALL BANNER

BRAND :

SERASOFT SERUM SHAMPOO

ADVERTISER :

LION WINGS

AGENCY :

DENTSU INDONESIA, JAKARTA

CHIEF EXECUTIVE OFFICER :

WISNU SATYA PUTRA

MANAGING DIRECTOR :

WIRA GUMAY

EXECUTIVE CREATIVE DIRECTOR :

DEFRI DWIPAPUTRA

CREATIVE DIRECTOR :

DONNY RADHIAN B/APRIADI NUR BASUKI WIBOWO

ART DIRECTOR :

GABBY PRICILLIA

COPYWRITER :

DAVE BENAIAH

CREATIVE TECHNOLOGIST :

ANGGA BANGUN SUBUR/GONDO SUDARSO/YUSRIL MARWA

CLIENT SERVICE DIRECTOR :

CATHERINE LESTARI

ACCOUNT DIRECTOR :

DANE CHARISSA

ACCOUNT MANAGER :

MONIQ ALOYSIA

ACCOUNT EXECUTIVE :

MELZA K

STRATEGIC PLANNING DIRECTOR :

GILANG HERLAMBANG

STRATEGIC PLANNER :

NIMAS RATNASARI

OTHER CREATIVE CREDITS :

LIA MARYANTI

ENGLISH CONTEXT EXPLANATION :

Problems:
Serasoft’s Anti-Hairfall Serum Shampoo was difficult to accept in Indonesia, even though many Indonesians experience hair fall problems. Most people tend to ignore this issue, so we needed a new way to flip something they always overlook and encourage them to try our shampoo.

The Idea:
We created an interactive banner ad featuring realistic loose hair on a phone screen, displayed on mobile sites relevant to our target audience. Swiping the hair away reveals a scanner offering a 40% discount, automatically applied at checkout on e-commerce platforms. The campaign launched in September, strategically timed during Indonesia’s unpredictable weather season, with sudden rain and intense heat that can damage the hair. This seamless experience makes it easy for customers to try Serasoft Serum Shampoo at the best price for their hairfall treatment.

URL :

https://game.isobar-live.id/Serasoft_v03/