SUB CATEGORY :

CORPORATE IMAGE & CORPORATE SOCIAL RESPONSIBILITY

ENTRANT COMPANY :

VML GROUP (THAILAND), BANGKOK

TITLE :

IKEA FLOODED ROOM

BRAND :

IKEA

ADVERTISER :

IKEA

AGENCY :

VML GROUP (THAILAND), BANGKOK

CHIEF EXECUTIVE OFFICER :

PARATTAJARIYA JALAYANATEJA

CHIEF CREATIVE OFFICER :

PARK WANNASIRI

CREATIVE DIRECTOR :

PEERAYOT PICHITNAPAKUL

ART DIRECTOR :

PINNAWAT SRISURIN/SARUN ERBCHOKCHAI/
BOTTHAWAN THREERATAKUL/THIRAWAT PRASERTSANG

COPYWRITER :

PRIM KAIBORRIBOON/CHANANCHIDA PATTARAKIATIKUN

CREATIVE SERVICE DIRECTOR :

WASCHARIN PONGSIRIVILAS

CLIENT SERVICE DIRECTOR :

WCHIRATHORN WONGATHIKOM

ACCOUNT DIRECTOR :

ANNIKA JANTAWONG

ACCOUNT MANAGER :

PAWINEE PHAYABSOONTHORN

PRINT PRODUCTION COMPANY :

VISIONARY, BANGKOK

ENGLISH CONTEXT EXPLANATION :

In 2024, the northern region of Thailand experienced its worst flash floods in decades, devastating thousands of homes overnight. Restoring these homes became an overwhelming challenge for many, as government help alone was insufficient. As a long-standing part of Thailand’s home furnishing community, IKEA wanted to lend a helping hand and make a meaningful impact.