China has the world’s largest Alzheimer’s population, exceeding 10 million people suffering from the disease. The progression of Alzheimer’s is such that the patient gradually becomes less capable of performing basic daily tasks without assistance. Unfortunately, 70% of those impacted miss out on early detection and treatment. Early detection and intervention could help slow down the disease’s progression by 15%.

Presenting Lost in Time, a one-of-a-kind unique set of artworks created by those suffering from Alzheimer’s.

Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement.

We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world.

A proven test to catch early onset Alzheimer’s, the Clock Drawing Test, will benefit all those who suffer from the disease if caught earlier.

On World Alzheimer’s Day a display of the collection was launched in the Shanghai metro. Over 17 million people walked through the station over the course of 40 days. The clock faces were also made into watches. On World Health Day, we held an online auction that marks the charity’s first-ever auction.