1 2
 
 
  • SUB CATEGORY :
    AMBIENT: SMALL SCALE
  • ENTRANT COMPANY :
    DENTSU CREATIVE THAILAND, BANGKOK
  • TITLE :
    THE SEASONING OF CHANGE
  • BRAND :
    THAI HEALTH PROMOTION FOUNDATION
  • ADVERTISER :
    THAI HEALTH PROMOTION FOUNDATION
  • AGENCY :
    DENTSU CREATIVE THAILAND/
    DENTSU ONE BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SUBUN KHOW
  • EXECUTIVE CREATIVE DIRECTOR :
    PAROON SUTHAVEEPRAMOCHANON
  • CREATIVE DIRECTOR :
    MONCHAI VISUTTINONT
  • ART DIRECTOR :
    NATTAPAT JITRUNGRUENGNIJ/
    PAROON SUTHAVEEPRAMOCHANON
  • COPYWRITER :
    SUTASSARIN ANKUMPOCH/MONCHAI VISUTTINONT/
    PAWINA THUAMSAENG/SUBUN KHOW
  • AGENCY PRODUCER :
    CHANANAD JEARAKUL
  • TRAFFIC CONTROLLER :
    FAWALAI SAWASDIWETHIN
  • ACCOUNT DIRECTOR :
    NUTVARIYA JINTANANUPARB
  • ACCOUNT EXECUTIVE :
    PHASIN MUNGFIDEE
  • ENGLISH CONTEXT EXPLANATION :
    Every type of food is already seasoned in the kitchen. However, Thailand is unique in its love for additional seasoning, despite Thai cuisine being renowned for its rich flavors compared to other cuisines. "Seasoning Set" is also a "Must Have Item" in every restaurant in Thailand because of the Thai habit of adding extra seasoning.

    This habit has led to non-communicable diseases (NCDs) such as kidney disease, hypertension, diabetes, heart disease, etc. These health issues are the number one cause of death globally and in Thailand, with over 400,000 Thais losing their lives each year, and more than 2 million people will begin suffering from these diseases annually.

    How can we change the seasoning behavior of Thai people… just a bit? The answer is “The Seasoning of Change", a tiny seasoning set that hugely saves lives. It's a seasoning set that calculates the right amount of seasoning for one meal.